5 tips to prevent VR sickness, ginger beer could be the cure
As we head into the colder months, the demand for indoor entertainment soars. Cue this generation's latest trend: the VR headset. Year on year, demand has soared by 240% in the UK. However, those of us who suffer from motion sickness may be worried about the impacts…
Tools by " Maddyness UK
17.09.2021
5 tips to prevent VR sickness, ginger beer could be the cure
Doritos and Poplar Studio to use AR tech in a campaign to encourage live music fans back to events
With a lack of in-person events, including festivals, gigs and live music, brands have been looking at alternate ways to recreate popular experiences through digital-first solutions. AR technology has proven to be invaluable in creating interactive online experiences to be enjoyed from home.
News by " Abby Wallace
07.07.2021
Doritos and Poplar Studio to use AR tech in a campaign to encourage live music fans back to events
VR technology expands the possibilities of EdTech
Every child is born curious — they want to know why things happen and how it works. Kids are natural scientists but as human-sized beings, we’re not very good at understanding the exceptionally small or exceptionally large, and that’s where most of science takes place.
Opinion by " Vassili Philippov
26.03.2021
Augmented Reality
How you can use XR tech to achieve your business goals
With 2021 now well underway, now is a moment to pause and consider exactly how you are going to achieve those ambitious goals you set out in January.
Opinion by " Dr Alex Young
16.02.2021
Has Hollywood created unrealistic expectations of augmented reality?
“Sometimes, in order to see the light, you have to risk the dark.” So Dr Iris Hineman told Chief John Anderton, Tom Cruise’s character in Minority Report - the dystopian sci-fi film set in 2054 where thought crime and augmented reality (AR) based gesture recognition exists.
Portfolio by " David Ripert
10.11.2020
Condense Reality raises £800K to transform how we watch live events
Condense Reality, a virtual reality startup developing technology to transform how viewers watch live entertainment and sports, has raised a seed round of more than £800,000, including £220,000 from SFC Capital, the most active seed-stage investor in the UK.
News by " Maddyness
09.10.2020
Poplar raises £1.7M to meet a greater demand in AR
Poplar received £1.7M ($2.1M) from Fuel Ventures to push its ambition to become the world’s leading augmented reality (AR) creative platform.
News by " Maddyness
28.05.2020

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