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Misdirection, Magic and the curious dynamic of Q4
It’s Q4, the end of the fiscal year for many, the quest for the last deals for vendors, the last budget spend for the buyers, and for all the need to become a priority; to appear, rather than to disappear.
Tools by " Caroline Franczia
07.11.2022
Misdirection, Magic and the curious dynamic of Q4
Don't look up, or a satire of your technical debt
In the 2021 movie, Don’t look up, produced and distributed by Netflix, we see our capacity to be indifferent to what matters. In the case of the movie, this is centred around society’s actions and reactions to climate change and pushes us to open our eyes to reality. But the allegory can also work in business; ignoring your technical debt might just cost you your company.
Tools by " Caroline Franczia
08.07.2022
Don't look up, or a satire of your technical debt
5 reasons each student should try to work in a startup
Gravitating towards big-name companies when searching for a job as a student is only natural. I mean, who would not want to land an internship with Google, JP Morgan, or Apple? However, there is a lot to gain when you consider working in a startup as a student.
Opinion by " Frank Hamilton
23.04.2022
Expand your website for an international presence with Smylingua
Landing on a badly translated website or product page can make many clients run away. Melanie Krause, a lover of languages, built Smylingua to be an agency that mixes software and linguistics to ensure targeted and true translations.
Opinion by " Anne Taffin
21.03.2022
What makes a successful pitch?
Are you an entrepreneur? Maddyness has compiled a toolkit to help you create, grow, and even sell your own startup. From recruiting a team and protecting your brand to financing your innovation, you will find tips, tools and advice to help you navigate the entrepreneurship labyrinth. In this article: several recommendations for making a memorable pitch.
Tools by " Maddyness
19.01.2022
Rocket Launch
Let’s have an honest talk about shady startup investment
“Is this investor for real?” I get that question a lot. Definitely more than I should. Because my answer is always the same and it’s always some form of “I don’t know.”
Tools by " Joe Procopio
11.01.2022
Let’s have an honest talk about shady startup investment
The hard truth of knowing when to wind down your startup
Every good entrepreneur starts a new business with the best of intentions. And every good entrepreneur — even the best of them — will face more than one moment during their tenure as a company leader when they wonder if this whole startup thing might have been such a great idea after all.
Tools by " Joe Procopio
04.01.2022
The hard truth of knowing when to wind down your startup
Learn these simple startup skills to fast-track growth
Are you good at inbound marketing? Would you consider yourself technically proficient? Have you ever closed a high-dollar sale? Could you balance your company’s books in a pinch?
Tools by " Joe Procopio
28.12.2021
Learn these simple startup skills to fast-track growth
Lose that cofounder and save your startup
When a business relationship sours, it’s not a relationship worth saving. I’m a total team player. But even after 20+ years and 14 startups, I’ve never been a cofounder. Not once.
Tools by " Joe Procopio
21.12.2021
Lose that cofounder and save your startup
How your startup can find opportunity where you least expect it
Recently, I answered a question about sales contracts, asked by an entrepreneur who apologised in advance for the boring nature of her question. She also made it clear that she was not looking for legal advice or definitions of terms, but rather how to use elements of the contract itself to optimise opportunity and maximise her profit.
Tools by " Joe Procopio
30.11.2021
How your startup can find opportunity where you least expect it
Startup Founders, this is the only good reason to raise money
In over 20 years of doling out startup advice, I try really hard not to tell people when to raise money and from whom. But I have no problem jumping into the “why.”
Tools by " Joe Procopio
23.11.2021
Startup Founders, this is the only good reason to raise money
Are your customers suitably 'Godmothered'?
Can the customer success manager be the modern fairy godmother your clients are looking for?
Tools by " Caroline Franczia
19.11.2021
The troubling trend of lazy internet marketplace startups
Last week, I answered a founder’s question about how to pinpoint the right revenue streams for his two-sided marketplace, now that it was seeing traction on the vendor side.
Tools by " Joe Procopio
16.11.2021
Last week, I answered a founder’s question about how to pinpoint the right revenue streams for his two-sided marketplace, now that it was seeing traction on the vendor side.
How service startups unlock higher growth without funding
Last week, I got a question from a service company founder asking how to evolve her daily grind of a business to run more like a high-growth startup without pouring a ton of money into technology and marketing.
Tools by " Joe Procopio
09.11.2021
How service startups unlock higher growth without funding

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.