Virtual twins allow for hybrid digital and physical manufacturing. Can they help green one of the world’s most polluting industries?
02.03.2022
Maddyness is collaborating with environmental publication Ours to Save to bring readers fresh perspectives on sustainability. In this piece, Florence Wildblood spoke to Bolton about reconciling personal values with career choices, how to avoid fast fashion temptation, and the ins and outs of running a small business.
26.10.2021
Maddyness is collaborating with environmental publication Ours to Save to bring readers fresh perspectives on sustainability. In this piece, we highlight the UK's shortage of skilled green workers. Only with a large enough green workforce will we be able to meet our net-zero commitments
20.05.2021
A loophole sees rich countries sending e-waste over to the African continent. We speak to scrap dealers and upcyclers in Ghana and Zambia about what happens next, and what needs to change.
14.05.2021
Maddyness is partnering with environmental publication Ours to Save to bring readers fresh perspectives on sustainability. Today, we look into how Kristine Tompkins and her team are rewilding ecosystems in Chile and Argentina.
06.05.2021
Karl Lagerfeld once said that, “In a meat-eating world, wearing leather for shoes and clothes and even handbags, the discussion of fur is childish.” He was defending his use of animal skins, but (sorry Karl) his words nicely sum up a hypocrisy that fashion is finally moving away from.
16.04.2021
Maddyness is collaborating with environmental publication Ours to Save to bring readers fresh perspectives on sustainability. Here, we explain the basics of this prevailing economic system and how it intersects with climate change.
15.04.2021
Launching imminently, this new SaaS venture from the 30-under-30 founder of Hirestreet will make it easier for brands to embrace and monetise clothing rental.
14.04.2021
Aluminium is infinitely recyclable – with three quarters of all aluminium ever mined still in existence today. Can we harness this property to make cosmetics greener?
06.04.2021
We’ve seen a 70% decline in birds, amphibians, mammals, fish, and reptiles since 1970. This collection of scientists and investors are doing something about it. Maddyness is collaborating with Ours to Save to bring readers fresh perspectives on sustainability.
25.03.2021
As airlines prepare for a post-COVID travel surge, decarbonisation must be a priority. To rise to the challenge, we’ll need a combination of government policy and private innovation.
25.03.2021
We can’t quit fossil fuels completely until we work out how to store renewable energy – and therefore supply it on demand. Maddyness looks to companies at the venture stage for answers.
01.03.2021
Maddyness is collaborating with environmental publication Ours to Save to bring readers fresh perspectives on sustainability. Today - in line with BrewDog's announcing its B Corp status – we look into whether the B Corp certification sets a good standard for green business or merely facilitates greenwashing.
25.02.2021
We will need to restore billions of hectares of land over the coming years. Luckily, new AI and drone technology works ten times faster than planting trees by hand.
19.02.2021