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marketing
According to statistics compiled by Business Support Club, businesses spend 7.8% of their marketing budget on building their brands and increasing brand awareness. Brand building comes in 2nd place after digital marketing, reinforcing the importance of establishing an online presence and boosting brand visibility.
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Indiana Lee
29.11.2024
For more than a decade, marketers have used the explosion in available customer data to build increasingly personalised and complex communication strategies. As marketing channels fragment and evolve, the creation of campaigns that reach someone at the right time, place, medium and message have become essential.
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Daria Kepa-Green
21.03.2024
Branding has always been an important part of building an audience and attracting new customers. However, the market never is and never will be static. New branding methods constantly emerge while others are hidden in the closet with other outdated marketing tools.
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George Mathew
02.03.2024
AI will take over, the metaverse will run its course, Apple's headset will revive VR and AR; as we look towards 2024 we continue to see a tirade of news surrounding the latest technological shifts to come and the associated marketing impact.
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Sarah Groves
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10.01.2024
Andrew Ward, CEO at the Edinburgh and London-based asset management boutique Aubrey Capital Management, and Charles Ferraz, CEO at the New York-based investment boutique Itaú USA Asset Management, have joined GBAM to share business perspectives.
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Paul Ferretti
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25.12.2023
Unveiling the intricacies of these concepts can open doors to your startup success. Branding often takes a backseat for early-stage technology startups. In the beginning, nascent companies have a myriad of other priorities to tackle, leaving little time to delve into the intricacies of colour palettes and logo design.
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Svetlana Stotskaya
09.12.2023
Consumer purchasing journeys are becoming increasingly fragmented, driven by changes in where and how they interact with brands.
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Jenny Tsai
05.12.2023
The outdoor industry has undergone something of a revival since the end of the pandemic. Recent research published by Mintel shows that Brits took 16.7 million camping trips last year, while 29% of UK consumers say they are “more likely” to go camping/caravanning now than they were before COVID-19.
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Indiana Lee
12.10.2023
In the fast-paced and competitive world of technology startups, effective advertising plays a crucial role in gaining visibility, attracting customers, and driving fast growth. However, many startups often stumble upon common pitfalls that hinder the success of their advertising campaigns.
23.09.2023
Every startup needs to tell their story. Independent B2B PR agency, Spreckley, has decided to combine their 40 years of industry experience with a team of marketing and business growth experts to support ambitious founders on every aspect of startup marketing through the Spreckley Startup Growth Hub.
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Maddyness UK
10.08.2023
In recent years, digital marketing has been considered as one of the key growth drivers for companies of all sizes. As marketing teams are heading into 2023, here are four trends to consider when conceptualising digital advertising campaigns and choosing online promotional channels.
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Svetlana Stotskaya
14.01.2023
The current macroeconomic and geopolitical situation has led many brand marketers to take stock of their plans going forward. While talks of budgets and P&L manoeuvring will dominate the conversation, it is just as important for brands, if not more, to dedicate some time to refining their digital advertising strategy for 2023 and beyond. This has never been more relevant at a time when the industry shifts from the era of personalised advertising to one of personified advertising.
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Ossie Bayram
26.12.2022
No one likes criticism. We all wish that every word spoken to and about us or the organisation we represent could be effusive praise. After all, compliments feel good, but complaints, well, not so much…
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Indiana Lee
21.09.2022
Fintechs have challenged institutional banks in more ways than one. Maddyness UK spoke to Rochana Shrestha, social content creator at Monzo, and Cat Anderson, EMEA head of marketing at Sprout Social, about stand-up comedy, data-driven marketing campaigns, and building brand loyalty by being funny online.
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Jamie Walker
07.04.2022
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