marketing

Visual content is pivotal to your success on social media. Creating content that fans enjoy interacting with makes your brand more memorable and increases the possibility of your audience sharing the content and expanding its reach.

We're currently seeing a fundamental change in how early-stage businesses are reaching hypergrowth. In the past, most startups focused their marketing efforts on Search Ads and Paid Socials following their product launch phase. But today's unicorns are bucking that trend.

Recruiting marketing specialists has always been challenging for early-stage companies. How can a founder, especially one without a business background, ensure that a newly hired marketer will achieve business targets?

Over the last couple of weeks, I had a bunch of first calls with entrepreneurs to discuss their ventures. It struck me that most of them immediately jumped into the 'what', explaining the product they are building, instead of focusing first on the 'why', the problem they are solving. By doing so, they force those listening to figure out the big picture challenge they are solving themselves. Not only will those listening be distracted by that looming 'why' question, they might also come up with the wrong answer to that question, and get lost.

More and more brands are struggling to make data-backed decisions about the image they present to the world. As visual communications become more important in a digital world, it's important that big brands know how to respond. Today, we're speaking to Anastasia Leng, CEO and founder of Creative X, to discover how her company powers creative decision-making, as well as the challenges of being a female founder and why brands should take a strong stance on global concerns.

With the launch of the Olympic Games Tokyo 2020, fans around the world have settled down in front of the TV to cheer on their country and its athletes. The Games create a unique opportunity for businesses to connect with their customers on a topic that resonates with so many – sport.

So before I start slandering this thing we call thought leadership, let’s make one thing clear: it’s generally a concept I approve of. In fact, I think it’s great. I just don’t think you should call yourself one. By all means, apply the principles. Just call it something else. A rose by any other name would smell as sweet as Shakespeare’s Juliet would say.

Pitching to investors is like Marmite – some founders love it, and some hate it. For me, there’s no better stage than in front of investors. I’ve pitched to hundreds of investors and still enjoy the excitement the process brings.

Through 27 years of experience working in hospitality, I saw marketing decisions being made – often at very high level and involving thousands of pounds – that were based on a gut feeling or presumption.

Becoming a successful entrepreneur in a competitive environment is a challenging process. According to CBInsights, around 14% of businesses stop working due to poor marketing. Yet, that number should not scare you; instead, it should serve as a warning that not investing in marketing is a bad move.

2020 was a chaotic year. The global pandemic changed the way we live our lives: how we socialise, use services, predict marketing trends, and attract customers to our business. However, while there’s been unprecedented upheaval, we’ve still seen some developments in the world of marketing trends COVID-19 has not touched that could make a massive difference to your business in 2021. The landscape of marketing trends is constantly evolving, with what worked one year suddenly becoming a waste of time the next. Why are marketing trends important? Because they are the most effective way of reaching potential customers. We’re going to look at some of the most likely success stories of 2021, letting you know which marketing trends you should start investigating right now.

The Instagram influencer market’s value topped $5B in 2020 and shows no signs of slowing down. In 2014, Chloé Watts took advantage of the booming industry and founded chloédigital, a tech support membership service for content creators.

Marketers have always battled for consumer attention, but this has become overwhelming due to the sheer amount of content available online. Geri Ruci, a marketing analyst at Posito, looks at the challenges brands face when trying to do the right thing.

Market, brand and consumer intelligence platform Attest has raised £12.1M ($15M) to deliver on its promise of democratising consumer insights across all businesses aiming to be truly consumer-centric.