pivot

Uncertain times lie ahead, says HSBC’s Navigator 2020 Report. Maddyness explores the findings of the report and the challenges that lie ahead for businesses – from bettering supply chains to formulating more sustainable business models.

During lockdown, startups across the country were forced to make tough decisions to stay alive and with global restrictions this meant quickly adapting activities to remain profitable, and this often meant pivoting. Over the last three months, Maddyness compiled various lists highlighting companies and their pivots during the pandemic - here's a wrap-up of the most creative initiatives.

COVID-19 is forcing companies to adapt quickly to change and redesign their products or services or even create new ones to respond to the demands of millions of people self-isolating around the world. Maddyness has selected some examples of these pivots from the UK and beyond.

COVID-19 is forcing freelancers to adapt quickly to change and rethink their business models, their skills or even create new initiatives to manage and thrive in these new circumstances. Maddyness has selected some of these freelancers pivoting amid lockdown and shares their journeys.