SEO

As more people become frustrated by Google, Max Lunn ponders the disruptive potential of generative AI chatbots on search engines. Whilst tempting to imagine OpenAI's GPT-4 taking over from Google's (dithering) Search, it's likely a more iterative process will happen, where chatbots will eventually become incorporated into Google Search.

To help SMBs and marketers boost their SEO strategies, Matthew O’Such (VP of SEO for iStock) has provided five tips on how to use stock images and videos to driver stronger SEO

Improving your Google SEO rating is important for growth and to maintain your authority within your sector. However, the rapidly changing SEO sphere and keyword matches make it hard to know how specific or generalised you should be with your keyword research.

We all know smart SEO is key to online success, but what exactly is it and how can recruiting a dedicated agency optimise the reach of a website? SEO – or search engine optimisation – is essentially the process of making a website more findable for search engines like Google.

When you’re in need of cooking assistance mid-process, you ask Alexa to help you out with measurement conversions. On the way to a brand-new restaurant downtown? You check out their Facebook reviews and Google ratings. If you’re bored on your commute to work, you’ll likely check out Instagram stories and posted videos, but sans the sound.

What’s in common between backlinks and SEO? To start with, backlink building is one of two major parts of search engine optimisation: on-site SEO (managing keywords and their density, placing internal links, doing dozens of other tasks under direct control) and external SEO (it’s under indirect influence which is still manageable, but sees your website as part of the Internet community).