There's no magic formula for success, and it doesn't come down to focusing marketing efforts on search ads and paid socials. Today's unicorn companies are proving to have a strong go-to-market strategy and a unique way of serving their market.
27.01.2022
The UK has produced 105 unicorns, with 20 reaching a $1B+ valuation in the last 6 months according to Tech Nation and Dealroom. On top of this, VC investment in UK startups almost tripled at $18B in the first half of 2021 compared to the same period last year.
13.10.2021
When AI startup Tractable reached a $1B valuation in June, it became the UK’s 100th startup unicorn. We look at the successes and failures, highs and lows, and what could come next for the UK’s burgeoning startup unicorn nest.
23.09.2021
The UK tech sector has recently hit 100 unicorns. AI startup, Tractable secured enough funding in a Series D investment to push itself to £1B in valuation, simultaneously pushing the UK tech sector to its new milestone.
22.06.2021
COVID-19 has been a significant driver of innovation and adoption across marketplaces. Marketplace unicorn valuations climbed by 70% in 2020, outpacing the entire listed tech sector.
12.05.2021
Xavier Lazarus, Partner at Elaia shares his experience and key learnings from the seed-to-unicorn investment in Mirakl.
07.10.2020
Sports clothing company Gymshark has become the latest British startup to reach coveted unicorn status, with valuation in excess of $1B. So how did a Birmingham-born startup with no prior investment strike solid gold?
11.09.2020