Read time: 01'52''
7 September 2020
© Moteefe

On-demand retail e-commerce platform Moteefe raises £8.3M

Moteefe, the e-Commerce platform providing infrastructure, customisation and global fulfilment for retailers of all sizes, has received $11M (£8.3M) from new investor BGF, who led the round with existing investors Gresham House Ventures and Force Over Mass Capital.

From individual entrepreneurs to the largest retailers in the world, with Moteefe, people can sell customised items, on-demand, produced and shipped locally. More than 5,000 retailers, from indie entrepreneurs to high street brands, use the retailtech platform that enables anyone to set up an online store or offer customised products on their own site in minutes. Products are produced immediately following a customer order.

“At a time when global retail has been suffering and supply chains have virtually ground to a halt, we have seen a doubling in users and strong customer demand for our retailers’ products. This increased demand enabled us to grow our team and increase our production throughput, benefitting our entire network and creating high-quality jobs internationally. We have moved beyond our original goal to help anyone set up a store and sell globally. We now are able to support innovative retailers of all sizes to respond to entirely new e-commerce demands and opportunities as customers continue to walk away from old fashioned brick and mortar sales store environments.” – Mathijs Eefting, CEO of Moteefe

Large retailers are turning to Moteefe to offer customised products for their customers. They are also working with the platform to efficiently test new product styles and categories at both small and large scale, which their often outdated systems and supply chains are ill-equipped to handle.

With no minimum production run, Moteefe’s platform removes the risk, wastage and upfront cost normally associated with testing ideas, geographies and markets, enabling the rapid scale-up and production of successful products to meet demand. It also improves supply chain efficiency and sustainability by working with local fulfilment partners to minimise shipping distances.

“We were impressed with how Moteefe’s unique platform capabilities have allowed it to continue on its fast growth trajectory during the first part of 2020 despite the COVID-19 pandemic. This performance has underlined the demand in the market for their technology as the global retail landscape undergoes a massive transformation. What Moteefe represents is truly visionary – bringing together the entire ecosystem from store to just-in-time production and delivery – to solve the challenges retailers are facing getting to grips with the new speed, quality, choice and sustainability expectations of consumers. Those retailers don’t have the time to piece individual technologies together.” – Daina Spedding, Investor, BGF

Retailers of all sizes have total flexibility: they can use the Moteefe platform either as a fully integrated end to end service, or just pick and choose the parts they need. And as Moteefe is white-labelled, the retailer owns the customer relationship and can use the data to drive repeat sales.

Discover Moteefe