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How entrepreneurs who hate selling close sales

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How entrepreneurs who hate selling close sales

Credits: Unsplash © Robert Haverly
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By Joe Procopio - 06 October 2020 / 07H05 - Updated 06 October 2020

For many entrepreneurs, myself included, we’d rather have a series of root canals than pick up the phone and face the possibility of someone we don’t know laughing or swearing at us. Yeah. I’ve had nightmares like that.

Do you enjoy the sales process? The cold calls? The awkward pauses? The millions of different ways to hear the word NO? In building and selling products for over 20 years, one thing Ive learned about startup sales: There are several misconceptions about what a sales call should be — from first contact to closing the deal.

It’s not a job, it’s a game.

It’s not a cold call, it’s an exploration

It’s not a script, it’s an outline

It’s not a sales deck, it’s an ice breaker

This is what your deck is for, to educate visually, save time, and increase focus

It’s not about closing, it’s about listening

It’s not losing, it’s learning

This article was originally published on Medium by Joe Procopio

Joe Procopio is a multi-exit, multi-failure entrepreneur. He is currently the Chief Product Officer at Spiffy, on-demand vehicle care and maintenance startup. In 2015, he sold Automated Insights to Vista Equity Partners. In 2013, he sold ExitEvent to Capitol Broadcasting. Before that, he built Intrepid Media, the first social network for writers. You can read more and sign up for his newsletter at www.joeprocopio.com

By

Joe Procopio

06 October 2020 / 07H05
Updated 06 October 2020
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