Ethically-driven garden centre for the houseplant generation The Stem is raising money on Crowdcube. The online platform – a new convenient and user-friendly player in the £7.5B UK garden retail market – has nailed 150% of its target with around a month left to go.
Founded by James Folger, who overcame a struggle with mental health issues with nature as a tonic, The Stem widens access to gardening in a sustainable and affordable way. “I started The Stem after battling with mental health challenges whilst working in the city and finding my sanctuary in nature”, says James. “I wanted to build a platform that helped others find their own connection with nature through plants and gardening. We want to make gardening more accessible than ever before and in the most sustainable way possible.”
With revenue of around £80K as of January 2021, The Stem is raising these funds to expand its delivery and operations capabilities, and to improve its digital proposition. It will also invest capital raised in its 100% electric delivery fleet.