Tools #other
Read time: 06'02''
1 June 2021
Unsplash © Hennie Stander

How startups launch products that customers want

There’s no worse feeling for an entrepreneur than pushing a brilliant idea all the way though execution and then launching that new product or feature to dead silence. But oddly enough, we entrepreneurs tend to do this a lot. In fact, I just did it again myself. Even after building over a dozen startups over a couple decades, I still dive right into this trap headfirst.

Don’t bet big on experiments

Question 1: Are customers leaving because you don’t have it?

Question 2: Are you afraid that a competitor will get there first?

Question 3: Are your customers tired of hearing you promise it?

Question 4: Are your customers already hacking it together themselves?

Question 5: Are your customers paying for it already?

To build or not to build

This article was originally published on Medium by Joe Procopio

Joe Procopio is a multi-exit, multi-failure entrepreneur. In 2015, he sold Automated Insights to Vista Equity Partners. In 2013, he sold ExitEvent to Capitol Broadcasting. Before that, he built Intrepid Media, the first social network for writers. You can read more and sign up for his newsletter at