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30 August 2023
10 ways marketing and HR can work together
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10 ways marketing and HR can work together

Today’s business environment requires an active synergy between different departments. That propels it to success. Two departments that need to collaborate well with other are HR and marketing.

Marketing is responsible for promoting products or services to the target audience, while HR deals with the management of human capital within the organization. This article explores the significance of the alliance between marketing and HR and highlights X effective ways they can work together to drive the company’s growth and prosperity.

1. Aligning recruitment strategies with marketing goals

To create a strong and consistent brand image, it is essential to ensure that the company’s values and culture are reflected in its marketing efforts. HR can play a pivotal role in achieving this by aligning their recruitment strategies with the marketing goals. By hiring individuals who not only possess the required skills but also resonate with the brand’s ethos, the company can present a unified front, both internally and externally.

2. Collaborative employer branding initiatives

Employer branding is becoming increasingly crucial in attracting top talent. Think of branding as your digital sales funnel. HR and marketing can collaborate on employer branding initiatives to showcase the organisation as an attractive and compelling place to work. This collaboration can involve creating engaging career pages on the website, producing employee spotlight videos, and leveraging social media platforms to highlight the company’s unique work culture and employee benefits.

Employer branding is the way you showcase your brand to potential employees as well as internal employees. With great employer branding, you get better recruits. Think of it this way- would you want to work at Google or at a newborn startup? Good employer branding also helps employee retention.

The best way to improve branding is by asking how employees feel about working there and making it a compelling story presenting both company values and workplace culture.

A positive employer brand can cut turnover rates by 28% and reduce your costs per hire by 50%.

Lots of people are looking for jobs. And Covid placed many companies in an ugly situation. With a good employer brand, you will attract great talent and when companies reopen with many jobs becoming available you will keep those employees. If you want to hire a developer be a company that is known for treating and paying its developers well.

3. Using employee advocacy for marketing

Employees can be the most valuable advocates for a company. Encouraging employees to share the company’s content on their personal social media profiles or participate in brand-related events can significantly expand the brand’s reach. Your HR team can collaborate really with the marketing department to boost employee advocacy, provide employees with essential tools as well as incentives that promote the brand.

4. Conducting employee surveys for customer insights

HR frequently conducts employee satisfaction surveys to gauge the work environment. By collaborating with marketing, these surveys help you get insights into employees.

Employees who interact directly with customers can provide unique perspectives and suggestions that can aid marketing teams in refining their strategies and creating more targeted campaigns. For example, employees can chirp in on email list management best practices and other aspects of running the business better. There are many HR tools you can use to conduct employee surveys.

5. Training and development for marketing team

Marketing is an ever-evolving field, and it’s essential for marketing teams to stay updated with the latest trends and technologies. HR can organise workshops, seminars, and training sessions for the marketing team, allowing them to enhance their skills and adapt to the dynamic marketing landscape effectively.

6. Unifying internal communication efforts

Clear and effective communication within your company amplifies its reach in other activities. HR and marketing can collaborate to unify internal communication efforts, ensuring that all employees are well-informed about the marketing campaigns, new product launches, or any other relevant updates. This cohesion can lead to better employee engagement and a stronger sense of purpose.

7. Involving marketing in employer value proposition (EVP) creation

Employer Value Proposition (EVP) refers to the unique benefits and rewards that employees receive for their contributions. HR can involve the marketing team in crafting an EVP that not only resonates with potential employees but also aligns with the company’s overall branding strategy. A compelling EVP can attract top talent and reduce employee turnover. You can always use shift planning software to assign employees shifts perhaps based on their unique requirements.

8. Joint CSR and cause marketing initiatives

Collaborating on corporate social responsibility (CSR) and cause marketing initiatives can be a win-win situation for both departments. HR and marketing can join forces to identify causes that align with the company’s values and mission. Engaging in meaningful social initiatives can enhance the brand’s reputation, leading to increased customer loyalty and employee’s compensation and satisfaction.

9. Leveraging employee feedback for marketing campaigns

As representatives of the company, employees often have valuable insights into the customer’s needs and pain points. HR can create channels for employees to provide feedback, which can then be used by the marketing team to develop more effective and customer-centric marketing campaigns.

10. Joint events and collaborative projects

HR and marketing can organise joint events and collaborative projects that involve employees from both departments. This not only fosters teamwork and camaraderie but also encourages the exchange of ideas and innovative thinking, leading to more creative and impactful marketing strategies.


In conclusion, the collaboration between marketing and HR is pivotal for a company’s growth and success. By aligning their efforts, they can create a powerful and unified brand image, attract top talent, and drive customer engagement. When these two essential departments work together seamlessly, the organisation can achieve new heights of excellence in the modern business landscape.


  1. How does employee advocacy benefit marketing efforts? Employee advocacy can significantly benefit marketing efforts by expanding the brand’s reach through organic and authentic promotion. Employees’ genuine enthusiasm and belief in the company’s products or services can resonate more with the audience than traditional marketing messages.
  2. What is the significance of aligning recruitment strategies with marketing goals? Aligning recruitment strategies with marketing goals ensures that the employees hired not only possess the necessary skills but also embody the company’s values and culture. This creates a consistent brand image and helps attract candidates who align with the organisation’s vision.
  3. How can HR and marketing collaborate on CSR initiatives? HR and marketing can collaborate on CSR initiatives by identifying causes that align with the company’s values and mission. They can then jointly plan and execute events or campaigns that promote these causes, thereby enhancing the brand’s reputation and social impact.
  4. Why is it essential to involve marketing in Employer Value Proposition creation? Involving marketing in Employer Value Proposition (EVP) creation ensures that the EVP aligns with the company’s overall branding strategy. A compelling EVP can attract top talent, reduce employee turnover, and enhance the company’s employer brand.
  5. How can HR enhance marketing campaigns through employee feedback? HR can create channels for employees to provide feedback on various aspects of the company, including customer interactions. Marketing can then use this feedback to gain valuable insights into customer needs and preferences, leading to more targeted and effective marketing campaigns.