Dossier, study, report - craving to decipher today's economy and understand tomorrow's?
Our selection All the Decodings
THE + RECENT
"I may be the founder, but I'm not the boss" Huib van Bockel, founder of TENZING
There’s no ‘one size fits all’ for starting a business. You can do as much research into it as you want - read books, go on courses, speak to peers - the list is neverending. From doing the background research and using your own career experience, you’ll get an idea of how you want to run your business - but until you’ve actually got it off the ground, no one knows if your idea will work.
Decoding by " Huib van Bockel
09.02.2023
Understanding the maturing French Legaltech Sector: Consolidation, Certifications and Challenges in 2022
The French Legaltech sector has been on expanding for some time. Now – ‘the third wave’ is in full swing, following on from ‘creations’ (2015-2018), and ‘business consolidation’ (2019-2021). This is the key takeaway of the 6th edition of the Barometer of Legaltech by Maddyness.
Decoding by " Maddyness UK
03.02.2023
Understanding the maturing French Legaltech Sector: Consolidation, Certifications and Challenges in 2022
Building rapport, preventing uproar: being a Community Manager in 2023
In recent years, the role of the community manager within UK startups has become increasingly important. A community manager acts as a liaison between a company and the wider public, managing interactions with the customer base, building relationships, and developing customer loyalty.
Decoding by " Maddyness UK
31.01.2023
Maddyness Jobbio MaddyJobs 5
Recruit people who will challenge your views
You often hear managers say that they want to recruit people who will ‘fit in’ with the team. And leaders often extol the benefits of having ‘alignment’ – everyone heading in the same direction. Both these notions are misguided. Teams that fit well together and are fully aligned work in the same direction but the trouble is that they often think in the same direction.
Decoding by " Paul Sloane
18.01.2023
How to demonstrate the value of your software in a downturn
In today’s economic downturn, tech budgets are tightening. Customers are assessing the worth of every tool in their tech stack, looking to streamline their spend wherever possible. In this environment, vendors must deliver clear and measurable value to end-users to avoid being viewed as shelfware - software that’s been paid for, but never adequately used. The outcome? They may be cut entirely.
Decoding by " Griffin Parry
18.01.2023
How to demonstrate the value of your software in a downturn
The Chief of Staff role: being the ‘CEO’s right-hand’
Whilst this position may sound like it’s straight out of The White House, it’s becoming increasingly common at UK tech firms and startups – could it be your next role?
Decoding by " Max Lunn
17.01.2023
Chief of Staff
Why a “Quiet Promotion” isn't so great, after all
There’s really nothing like the feeling of being promoted at work. All that hard work, finally recognised–your time in the trenches is at an end, and you’re being elevated to a position worthy of your skills and commitment.
Decoding by " Kirstie McDermott
10.01.2023
Looking for a new job? The AI-powered interviewer will see you now
Let food be thy medicine: charting the success of nutrition startup ZOE
The nutrition and health startup is riding high following a record-breaking Crowdcube campaign, a funding round valuing the company at more than £200M, and a current waitlist of 250,000. Max Lunn hears a different side of the story from cofounder George Hadjigeorgiou, however, whose main interest is to make people feel alive.
Decoding by " Max Lunn
23.12.2022
ZOE
Holistic wellness and an over 50s digital community star in this week's MaddyMoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by " Maddyness UK
23.12.2022
Maddymoney startup investment-news
Talent management, working capital solutions and smart home connectivity all in Maddymoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by " Maddyness UK
16.12.2022
Maddymoney startup investment-news
Meet Taylor & Hart, the startup using blockchain and bespoke design to create unique jewellery
As part of our quick fire questions series – or QFQs – we spoke to Nikolay Piriankov, founder and CEO of Taylor & Hart about their heartfelt approach to engagement ring design, the need for transparency in the global diamond supply chain and creating meaning for all clients.
Decoding by " Nikolay Piriankov
13.12.2022
Meet Taylor & Hart, the startup using blockchain and bespoke design to create unique jewellery
Pan-European investment from Series A to B, a profile of 33N Ventures
With #QVCS, Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today, we speak to Carlos Alberto Silva and Carlos Moreira da Silva, Managing Partners at 33N Ventures.
Decoding by " Carlos Alberto Silva & Carlos Moreira da Silva
12.12.2022
Nutritionist ZOE, customer intelligence and help for the visually impaired all feature in this week's Maddymoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding by " Maddyness UK
09.12.2022
Maddymoney startup investment-news
Pause déj? They’ve never heard of it - The Europeans’ take on founding a startup in the UK
We spoke to Margot de Broglie, French co-founder of Juno, and Youri Moskovic, Belgian co-founder of Prediko. Here’s their view on raising funds in the UK v. France, each country’s attitudes towards hiring and workplace culture, and the English’s terrible lunch choices.
Decoding by " Emily Bourne
05.12.2022
Pause déj? They’ve never heard of it - The Europeans’ take on founding a startup in the UK

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.