Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
The myth of ‘organic growth’: Why your business needs a sales strategy to scale successfully
For many entrepreneurs, the very mention of the word ‘sales’, or selling, is enough to make them break out in a cold sweat. Indeed, I’ve met some founders who are so averse to the idea of the Sales process that it can make them psychically recoil. I’ve seen the discomfort in their eyes and their body language at the very mention of the ‘S’ word.
Opinion by " Rob King
05.06.2023
The myth of ‘organic growth’: Why your business needs a sales strategy to scale successfully
What is conscious consumerism and how to embrace it as an entrepreneur?
One of the most important aspects for long-term business success is to be able to change with the times and offer services to customers that may shift with people’s sensibilities. In today’s world, that means providing goods and services that represent increased consideration for their environmental and social impact, from the finished article to the sourcing of materials.
Opinion by " Dakota Murphey
05.06.2023
Education bias is one of the few diversity issues that goes mostly unchallenged in venture capital
Eleanor Kaye, Executive Director of the Newton Venture Program explores how VCs overvalue university degrees and how to challenge education bias.
Opinion by " Eleanor Kaye
05.06.2023
Education bias is one of the few diversity issues that goes mostly unchallenged in venture capital
On the importance of failure in startup success
Fear is natural, and it is ingrained in everyone’s DNA that we should fear our environments. Getting anxiety is also natural; it happens because of the things that aren’t going as per the plan. This is the reason why the fear of failure is intense for technical entrepreneurs.
Opinion by " Itesh Sharma
03.06.2023
On the importance of failure in startup success
Is the future of marketing the metaverse, gen AI or something else?
Thomas Peham, VP of Marketing at enterprise CMS Storyblok, discusses which major tech trend businesses should consider investing their marketing budget.
Opinion by " Thomas Peham
02.06.2023
Is the future of marketing the metaverse, gen AI or something else?
Learn to run before relying on robots
Robots, chatbots, and other AI are becoming increasingly prevalent in our lives, with advancements in technology changing the way startups operate.
Opinion by " Luigi Mantellassi
01.06.2023
Learn to run before relying on robots
Universities Challenged
Barely a week goes by without the government announcing its latest plans to turn the UK into a “science superpower”. It is a laudable ambition and it feels like politicians are finally starting to make the right noises around research, funding, and talent - all backed up with significant financial support, evidenced by the £2.5B quantum computing strategy announced in March and the £100M investment into an ‘AI Task Force’.
Opinion by " Tim Mills
29.05.2023
Can ChatGPT replace the role of a Junior Front-end Developer?
The rise of artificial intelligence has led to the development of several chatbots that can assist businesses to interact with customers. One such chatbot is ChatGPT. ChatGPT is an AI-powered chatbot that can understand human language and respond accordingly. With the growing popularity of ChatGPT, there is a question that arises — Can ChatGPT replace the role of a junior front-end developer? Maksym Ivanov, front-end Developer at the global fintech ecosystem Kyrrex shares his perspective.
Opinion by " Maksym Ivanov
29.05.2023
Can ChatGPT replace the role of a Junior Front-end Developer?
Tech giants Amazon, Apple force people back to offices. Why you shouldn’t do the same
Many big tech companies have declared a return-to-office policy for 2023. They said they’d fire those who don’t want to follow it. Now, that’s radical!
Opinion by " Olga Sturova
26.05.2023
Tech giants Amazon, Apple force people back to offices. Why you shouldn’t do the same
Startups... How can you seduce investors?
Beginners or confirmed entrepreneurs, believe in your project! Business angels or investment funds can support your development if you succeed in your presentation pitch.
Opinion by " Romain Girbal
25.05.2023
MVP 2.0: A founder's symphony of short-term pressures and long-term vision
As the VC landscape in Europe shifted significantly in 2022, with startups raising €81B, 18.6% less than in 2021, the recent implosion of Silicon Valley Bank serves as a cautionary tale for European startups and founders.
Opinion by " Raphaele Leyendecker & Francesco Frontani
25.05.2023
MVP 2.0: A founder's symphony of short-term pressures and long-term vision
Why partnership, not profit, is key to landing health tech investment in 2023
As European VC deals hit a three-year low, competition for startups seeking funding has significantly tightened. VCs are focusing on portfolio companies and taking fewer risks with new ventures. Those who are making new investments are looking for watertight evidence of reliable routes to long-term, sustainable revenue and growth.
Opinion by " Dr Anas Nader
23.05.2023
Why partnership, not profit, is key to landing health tech investment in 2023
For once Musk is right...
For this specialist in New Technology, the boss of Twitter, who wants a six-month pause for artificial intelligence, is hitting the mark. There are too many ethical, economic and philosophical dangers lurking in the wake of the popular ChatGPT application.
Opinion by " Romain Girbal
23.05.2023
Making Waves: Why Venture Capitalists are betting on water technologies
Water scarcity is a growing global issue, affecting millions of people worldwide. As Europe braces itself for yet another drought, with more than a quarter of the continent in drought as of April 2023, we are in a precarious situation. Despite examples of extreme water stress from Cape Town to Southern Europe, water demand is expected to grow by up to 55% between now and 2050, driven entirely by unsustainable water management practices in industrial and domestic uses.
Opinion by " Namratha Kothapalli
22.05.2023
Making Waves: Why Venture Capitalists are betting on water technologies

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.