Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Human progress relies on our ability to transform data into insights
Data transformation has become pertinent across all sectors. But what exactly does this process entail? Put simply, it’s about turning data into deeper insights, which are crucial for success.
Opinion by " Jonathan Bridges
21.10.2022
Human progress relies on our ability to transform data into insights
Putting the best foot forward against fraud
The advent of digital communications has helped to bring people from across the world closer together. However, the same technologies used to propel this shift have also created new opportunities for fraudsters to exploit through so-called, ‘social engineering’ attacks.
Opinion by " Tamas Kadar
20.10.2022
Putting the best foot forward against fraud
Productivity versus privacy – walking the employee tracking tight rope
As the remote working shift sees more businesses pivot to surveillance, what does it mean for privacy, and do companies run the risk of taking it too far? Here, Natalie Cramp, CEO of Profusion explores how to strike the right balance between technology and trust.
Opinion by " Natalie Cramp
19.10.2022
Productivity versus privacy – walking the employee tracking tight rope
What kind of workplaces should startups build for new parents?
A poll showed that nearly 10 million working mothers in the U.S. suffer from burnout. They also feel employers aren’t doing enough to support them. At some point, they had to sacrifice their careers for their kids. This shows why employers need to support working mothers, young parents, or any employee who has to take care of a new child.
Opinion by " George Mathew
19.10.2022
What kind of workplaces should startups build for new parents?
The rise of Healthtech and how it is improving mental health
With 1.54 million people being in contact with mental health services by the end of January 2022, health services need to embrace digital services to cater to as many people as possible. In 2020, the UK Government committed to a programme that would digitalise mental health service providers by 2024.
Opinion by " Maddyness UK
18.10.2022
The rise of Healthtech and how it is improving mental health
Collaboration is key to navigating the current economic storm – but it needs to go deeper and wider than ever before
If there’s one theme that has managed to persist throughout all the upheaval we’ve seen in recent years it’s collaboration; in the business sense of the word, which itself has boomed thanks to shifting workforces, as well as the collaboration between neighbours, communities, industries, and countries.
Opinion by " Maddyness, with OVHCloud
18.10.2022
Meet Zigzag, the puppy training movement with years of research, simple lessons and expert advice
As part of our quick fire questions series – or QFQs – we spoke to Patrick Luke, cofounder of puppyhood coaching app Zigzag about the perfect bond between dog and dog-owner and launching a movement not a product.
Opinion by " Patrick Luke
18.10.2022
Meet ZigZag, the puppy training movement offering years of research, simple lessons and expert advice
Supply chain transparency for greater due diligence
A series of large-scale crises, including the COVID-19 pandemic, armed conflict and climate change has led to a heightened awareness of the need for transparency into global supply chains. Acute shortages of essential goods, shipping challenges, and the overall fragility of supply chains also highlight the need for companies to know more about the businesses and actors in their network, as well as what is occurring at every point in the process.
Opinion by " Leanne Melnyk
17.10.2022
Supply chain transparency for greater due diligence
What if Crypto became the universal financial asset worldwide? The reforms needed to make it efficient
The use of cryptocurrency is rapidly growing, especially during its sharp price increases. Such a tendency prompts introductions of new regulations focusing on their governance. However, they are far from ideal yet. Viktor Kochetov, the founder of the global financial ecosystem Kyrrex, shares his thoughts on what is necessary for the efficiency of the crypto future.
Opinion by " Viktor Kochetov
14.10.2022
What if Crypto became the universal financial asset worldwide? The reforms needed to make it efficient
4 dimensions to explore before redefining a marketing strategy in a downturn
Startups and scale-ups with a thoughtful approach to their marketing strategy and budgeting can manage the impact of the economic shifts better than their rivals. Here are four building blocks behind this approach.
Opinion by " Svetlana Stotskaya
12.10.2022
4 dimensions to explore before redefining a marketing strategy in a downturn
Did COVID-19 make us eat a little bit healthier on the road?
A recent report suggests fast food chains were the hardest hit by the reduction in business travel spend due to restrictions enforced by COVID-19.
Opinion by " Maddyness, with Emburse
08.10.2022
Did COVID-19 make us eat a little bit healthier on the road?
Bridging the talent gap in the UK’s tech sector
Earlier this year, the UK tech industry was valued at £1T, a significant milestone that only the US and China have previously reached. In fact, following record levels of venture capital investment, the UK tech industry is now home to thirteen decacorns – businesses valued at $10B or more – putting the value of the UK market at more than double that of Germany and nearly five times greater than France and Sweden.
Opinion by " Mike Rhodes
06.10.2022
Bridging the talent gap in the UK’s tech sector
Tech startups need to start creating talent, not just attract it
As The Great Resignation shows no signs of waning, companies worldwide are struggling to attract the best talent. Even the tech industry, with its high salaries and wide array of perks, is feeling the squeeze.
Opinion by " Santiago Schmitt
05.10.2022
Community-based satellite kitchens could provide the answer to food waste
About a third of the food produced on earth - food we pay for - is wasted. Food waste, as a result, has been dubbed by some as ‘the world’s dumbest problem’. And in my opinion, the title is justified, although dumb problems can be difficult to solve.
Opinion by " Máté Kun
04.10.2022
Community-based satellite kitchens could provide the answer to food waste

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