Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
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How data management helps to structure your business – best approaches
The data control strategy should have a robust data quality management framework. Ihor Sheyko, Managing Partner of Digicode, insists that organised data is a critical component of this framework, representing a basis for in-depth analysis of data patterns and anomalies to identify potential problems. The advanced data management processes are a prerequisite for structuring all business assets.
Opinion par " Ihor Sheyko
03.04.2024
Ihor Sheyko
Is diversity disappearing at the top - What needs to be done?
Recently, something rather remarkable has been happening, quietly, in the world of work. More women than ever before have made the choice to leave their jobs, on their own terms - a trend that researchers are calling the Great Break-up.
Opinion par " Sophie Williams
01.04.2024
How to produce evergreen content
Employee ambassadors are transforming the face of brand communication, embodying the authentic voice that bridges companies with their audiences. Through their unique insights and personal stories, they're not just promoting a brand, but fostering genuine connections and trust within the marketplace on platforms such as LinkedIn. However, too often employee ambassadors are left without support or guidance on effective methods of content creation which hinders their potential impact.
Opinion par " Ivana Brutenič & Kristína Cichý Kováčiková
30.03.2024
How to produce evergreen content
How to choose the right legal structure for your business
Choosing the right legal structure is a fundamental decision for any aspiring entrepreneur in the UK. It shapes how you run your business, manage finances, and interact with authorities.
Opinion par " John Carpenter
29.03.2024
John Carpenter
Mental health and young people in the workplace: happy, productive and thriving
It’s fantastic that more people than ever are talking about mental health, but I am concerned about sweeping generalisations about the reasons for increased diagnosis of mental health conditions and how people are now being vocal when they experience poor mental health.
Opinion par " Sandi Wassmer
28.03.2024
How to handle the cost of living conversation at your startup
It's been a tough couple of years for our household finances. Rising prices are the British public’s number one concern, 4 in 10 energy bill payers are struggling to afford payments at the moment and a third are finding it difficult to pay their mortgage.
Opinion par " Greg Marsh
26.03.2024
Greg Marsh
AI chatbots vs. human agents: The customer support dilemma
In the rapidly evolving landscape of customer experience, the debate over the use of AI chatbots versus human support continues to intrigue and challenge customer experience leaders.
Opinion par " Charles Kergaravat
22.03.2024
AI chatbots vs. human agents: The customer support dilemma
Robots are coming for our jobs: How Dyslexic Thinking could save us
Advanced technologies, like AI, are inherently changing how we work, live and interact. The rise of AI has been remarkable, but while it can certainly be a useful tool to move businesses forward, there is another tool out there that can innovate in a way that AI simply can’t: Dyslexic Thinking.
Opinion par " Kate Griggs
21.03.2024
How to avoid crossing the ‘creepy line’ when personalising your marketing
For more than a decade, marketers have used the explosion in available customer data to build increasingly personalised and complex communication strategies. As marketing channels fragment and evolve, the creation of campaigns that reach someone at the right time, place, medium and message have become essential.
Opinion par " Daria Kepa-Green
21.03.2024
How to avoid crossing the ‘creepy line’ when personalising your marketing
Beyond equity: How startups can leverage venture debt to fuel growth
Equity financing continues to be scarcer and more expensive than in prior years, so naturally founders are looking for alternatives to traditional venture capital.
Opinion par " Antony Baker
19.03.2024
Beyond equity: How startups can leverage venture debt to fuel growth
Beyond transactions: crafting memorable experiences through AI-enhanced ecommerce service
In today's competitive ecommerce landscape, merely facilitating transactions is no longer sufficient to stand out. Consumers seek meaningful interactions and personalised experiences that leave a lasting impression. This is where AI-enhanced ecommerce service steps in, offering innovative solutions to elevate customer engagement and satisfaction.
Opinion par " Kelly Mason
16.03.2024
Beyond transactions: crafting memorable experiences through AI-enhanced ecommerce service
Creating a real sense of belonging in the workplace to maximise your talents' potential
Sadly, organisational culture is often thought of in pretty simple terms: Pot plants, company merchandise, gym memberships, and a free round of drinks on Friday seem to be the most obvious ‘cultural’ stamps of today’s corporate world. But this is not enough
Opinion par " Dr. Nahla Khaddage Bou-Diab
15.03.2024
Dr. Nahla Khaddage Bou-Diab
Why Open Finance is transforming tech investments
Fintech has been at the forefront of business discussions for a while now, so it’s perhaps no surprise that the discussion surrounding technology adoption and investment strategies is witnessing a significant shift.
Opinion par " Mark Horwood-James
14.03.2024
How AI startups can work with creators in an ethical way
Whether it's the risk of deepfakes spreading disinformation online or concerns over weakening copyright protection, AI is generating anxiety over its role in the creator economy.
Opinion par " Mike Albertshauser
13.03.2024
How AI startups can work with creators in an ethical way

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