Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
Building circularity-as-a service and making second hand tech cool
The demand for refurbished devices is skyrocketing and recommerce is essential, given the expected rise in e-waste to 82 million tonnes annually by 2030. This shift is no longer niche - it’s mainstream. But to fully realise this potential, retailers must rethink their approach to circularity. It’s about more than just offering trade-in programs; it’s about aligning every aspect of the business - from supply chains to customer service - around the principles of a circular economy.
Opinion by " Phil Kemsih
27.08.2024
Building circularity-as-a service and making second hand tech cool
It’s not us, it’s you: Why women don’t join Web3
"Welcome to our International Women's Day celebration!" the founder of Crypto Girls Club announced to the crowd. Women in Web3 had gathered from all over Berlin to celebrate the holiday and listen to panelists discuss the need for more diversity in tech.
Opinion by " Veronica Zora Kirin
22.08.2024
The U.S. Government Accidentally Launched A Paradigm Shift Toward DeSoc
In terms of influence, LinkedIn is still the boss - here’s how to win on the professional network
It’s easy to take LinkedIn for granted. Unlike other popular social networks, which have experienced periods of hype, rapid user growth or controversy, LinkedIn has consistently and reassuringly always - or so it seems - been there for us.
Opinion by " Dominic Cook
21.08.2024
In terms of influence, LinkedIn is still the boss - here’s how to win on the professional network
Rising Interest Rates will make supply chains more sustainable
The world of telecoms is at a pivotal moment. Interest rates are rising while the sector’s approach to sustainability is becoming increasingly determined and energetic. Taken together, this means that supply chains are in a position to accelerate their journey to becoming cleaner and ‘greener’. That’s good news for everyone – and a lesson for other industries grappling with the transition to net zero.
Opinion by " John Spear
20.08.2024
John Spear
Key mistakes founders should avoid in AI adoption strategy
With all the hype around artificial intelligence being at its peak, businesses across the globe are exploring ways to integrate this transformative technology regardless of what industry they’re in. But here’s the rub – simply looking into the possibilities of AI is one thing, actually moving to adopt it in your operations is entirely different.
Opinion by " Roman Eloshvili
15.08.2024
Key mistakes founders should avoid in AI adoption strategy
Data-Driven success: Getting your company AI-ready
The pace of technological advancement in the realm of AI is nothing short of remarkable, profoundly shaping our personal and professional lives, and revolutionising the ways companies operate and grow.
Opinion by " Steve Jones
15.08.2024
Data-Driven success: Getting your company AI-ready
Tackling AI’s sustainability problem with code optimisation
Google’s announcement that its emissions are up by 48% in five years due to the energy demand of its data centres has brought the environmental damage of AI to the fore. Previously kept mostly out of the headlines, the vast amount of computing resources and energy this increasingly competitive and growing AI landscape is consuming is now being exposed.
Opinion by " Dr Leslie Kanthan
13.08.2024
Tackling AI’s sustainability problem with code optimisation
African healthcare needs markets, not philanthropy
Philanthropy has long been a protagonist in Africa’s healthcare system. Why is that problematic? For decades, Africa’s healthcare system has been sustained by donor aid and philanthropy.
Opinion by " Gregory Rockson
07.08.2024
African healthcare needs markets, not philanthropy
Jason Bradbury on the dynamic evolution of technology and the dominance of AI
I’m treating A.I with C.O: Cautious Optimism. Explosive technological growth is nothing new. It feels like I’ve been running to keep up with the shockwaves of rapid innovation since the late 70s. Then, at ten or eleven years old, playing with the plastic prototypes of the first generation of products that would form the computer electronics revolution of the 70s and 80s, the pace of innovation was breathtaking. So, as I watch OpenAI’s latest presentation promoting yet more human-like upgrades to their GPT platform, it feels strangely familiar.
Opinion by " Jason Bradbury
06.08.2024
Jason Bradbury on the dynamic evolution of technology and the dominance of AI
Looking for resilient and resourceful founders? Origins in volatile environments might be the answer
If you’re a founder and you grew up and built a business in a volatile environment, it means you’ve played the game in ‘difficult mode’, and didn’t get extra points for jumping higher hurdles to arrive at the same place as ‘easy mode’ players. But the good news is you’ve earned resilience and resourcefulness along the way, and it is one of the most sought after traits in a founder.
Opinion by " Gökçe Ceylan
05.08.2024
Looking for resilient and resourceful founders? Origins in volatile environments might be the answer
Relentless optimism: the one question that always makes work better
According to psychologist Paul Ekman there are just five ‘basic emotions’ universally recognised and experienced by humans: joy, sadness, fear, disgust, and anger.
Opinion by " Joanne Chan
31.07.2024
Joanne Chan
Meet Mimo, the platform for easier cash flow management
As part of our quick founder questions series – or QFQs – we spoke to Henrik Grim, CEO and Co-founder of Mimo, about flow management, the UK economy and work-life balance.
Opinion by " Henrik Grim
24.07.2024
Henrik Grim
A new playbook for the B2B brands driving humanity forward 
Whether it's the sleek tactility of Apple, the urban energy of Nike, the familiar fizz of Coke, or any one of countless other consumer campaigns, we're surrounded every minute of every day with brilliantly conceived, executed and delivered marketing work. But as business buyers it's always felt very, very different – until now.
Opinion by " Mitch Monson & Burke Miles
24.07.2024
Mitch Monson & Burke Miles
Driving Digital Diversity: Understanding the perceived barriers to a career in technology
The corporate world has made some much needed, significant strides in diversity over recent years. Seven years ago, women occupied only 25% of leadership roles in FTSE 100 companies.
Opinion by " Theresa Palmer
23.07.2024
Theresa Palmer

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