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Running marketing campaigns remotely can be challenging for any startup, especially in the early stages when resources and budgets are limited. Moreover, few companies have escaped the need to run marketing campaigns remotely over the past few years, and they have had to rush to change their promotional channels and communication methods or reinvent the way they handle their workflows.
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Svetlana Stotskaya
05.04.2023
The phrase “Build it and they will come” is a total myth. To attract customers and scale your startup, you need great marketing – and great marketing boils down to creating a message that resonates with your audience.
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Maya Moufarek
29.03.2023
We all know that people buy from people, so if you want to win customers you need to put yourself out there. But what if the very thought of stepping into the limelight causes a crash of confidence? Or even fills you with dread? Well, firstly, you’re not alone! And secondly, it IS possible to feel better about it – and even enjoy it. Promise.
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Rebecca Jabbar
27.03.2023
Adapting to an increasingly digital world, marketers constantly seek innovative technologies in order to build meaningful connections with consumers, and organise a superior customer experience via online and offline channels. Phygital brand campaigns – with the use of technology – have yet-to-be-unlocked potential for reaching these goals.
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Svetlana Stotskaya
25.03.2023
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
As the cost of living increases, the number of older workers looking to re-enter the workforce is also on the rise. So for startups considering ways to combat the growing skills shortage, attracting older workers, who bring a vast array of skills, knowledge and experience, can provide a welcome solution.
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Ally Fekaiki
18.03.2023
A mission statement is one of the most important things every company should have. Though it isn’t a budget that you can spend on marketing or an office you can rent to have a space for your team to work, a mission statement has a very practical purpose.
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Frank Hamilton
17.03.2023
Startups are in a precarious position going into 2023 with economic turbulence putting pressure on founders to streamline costs – some of which come at the expense of long-term success. To offer guidance to business owners and entrepreneurs, Marks & Clerk, have published an e-book to act as a resource for tech founders struggling to identify an effective strategy when it comes to innovation and intellectual property.
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Maddyness UK
15.03.2023
NFTs are one of the most innovative concepts in digital art and collectibles today. As an NFT creator, it's essential to take steps to build a strong community around your work.
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Bash Sarmiento
11.03.2023
If you’re looking to reach your full potential and striving for peak performance, here four top hacks from Jim Steele, author of Unashamedly Superhuman.
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Jim Steele
10.03.2023
For healthtech startups in the UK and Europe, the USA continues to be the land of opportunity. Valued at $88B this year, the US digital health market is incredibly attractive to international companies.
09.03.2023
Fintech specialist and Partner at Dawn Capital, Dan Chaplin shares helpful insights for founders looking to succeed in a challenging environment...
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Dan Chaplin
07.03.2023
Founders who don’t build a brand image for their startups at early stages may end up confusing their clients: the company looks different across platforms, its merch colours don't match up with the colours on the website, and customers don't recognise the brand in its ads.
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Alexandra Naidonova
04.03.2023
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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