Chaque vendredi, dans sa revue de presse, Maddyness vous propose une sélection d’articles qui ont retenu l’attention de la rédaction. Cette semaine, Airbnb et HomeAway écopent d'une amende de 600 000 euros en Espagne, Facebook aurait développé des outils de censure pour pouvoir s'implanter sur le marché chinois et l'IA de Google progresse de jour en jour.

Barcelone : 600.000 euros d'amende pour Airbnb et HomeAway


Selon la mairie de Barcelone, ces plateformes ont offert des habitations ne figurant pas sur le registre des logements touristiques de la ville. Ce qui leur vaudra 600.000 euros d'amende chacune. Les plateformes ne sont pas en odeur de sainteté en Espagne.
La mairie de Barcelone a annoncé jeudi son intention de sanctionner les plateformes de location de logements en ligne Airbnb et HomeAway à hauteur de 600.000 euros chacune, pour avoir loué des appartements sans les autorisations nécessaires. Lire la suite sur La Tribune...

Marketing Like a Pirate: What Growth Means at an Early Stage Startup


Peter Drucker once stated that the two most important functions of a business are Innovation and Marketing. He meant that the primary purpose of a company is to create value and to deliver it. Whereas businesses have become more complex nowadays with strong interdependencies between divisions and functions, the core principle still remains the same. What has changed is the naming due to specialization and optimization. Value delivery nowadays includes marketing communication, prospect management, marketing intelligence, lead generation, business development, sales, customer success, PR, quality control, product management and even design. Lire la suite sur StartupGrind (Medium)...

How to scale a service business without the bullshit


No, you’re not an idiot for starting a service based business. If anyone tells you that, you can make one thing clear. They don’t understand you, they don’t understand your business, and they don’t get to tell you what business you should be spending your time on. The biggest problem that people have with service businesses is that can’t scale. That’s what folks are going to tell you, if you’ve founded any kind of freelancing, consulting or client based business, they’ll say it can’t scale and therefore it’s a waste of your time. Lire la suite sur Creatomic (Medium)...

L’I.A. de Google sait maintenant mieux lire sur lèvres qu’un humain bien entraîné


Google a ajouté une nouvelle compétence à son intelligence artificielle DeepMind : la possibilité de lire sur les lèvres de ses interlocuteurs. L’IA est encore loin d’être parfaite, mais après avoir visualisé plus de 5000 heures de programmes TV, elle est désormais bien plus performante qu’un humain entraîné à lire sur les lèvres. Lire la suite sur Le journal du geek...

Why I Chose to Become a Homeless Entrepreneur


You’ve probably heard about people who make a radical lifestyle choice relating to their living abode. Remember that Google employee who retrofitted a box truck into an apartment? Or the Silicon Valley product designer who lived in his Honda Civic for four months? This year, I made a similar choice. I got rid of my home. Lire la suite sur

Facebook developed secret software to censor user posts in China, report says


Facebook has developed censorship software in an effort to get China to lift its seven-year ban on the world’s largest social network, according to reports. The social network developed the software to suppress posts from appearing in users’ news feeds in specific geographies with the support of the chief executive, Mark Zuckerberg, according to the New York Times. The posts themselves will not be suppressed, only their visibility. Lire la suite sur le Guardian...

Seven principles to ignite a culture of innovators


Every big company was a lean and mean startup at one time. Now, confronted with digital disruption all around us, we’re all rushing to rekindle the entrepreneurial flame that first put our businesses on the map. Every company wants to be “innovative,” but “innovation” has become an overused buzzword that has lost its meaning. Executives at companies of all sizes toss the word around as if they’re doing it. They point to experiments that range from departmental contests and monetary awards to innovation fairs, idea boxes and time to dream big. Executives at one company even dressed up as innovation superheroes in an “intervention” to rally employees around innovation. Lire la suite sur Techcrunch