For 50 years we have been told the wrong approach on how to start a business. Long business plans, endless market researches and imaginary financial forecasts have done nothing but waste the resources of young entrepreneurs, who have often neglected the study of the most important aspect: the understanding of Who the customer is and the co-creation of a solution that effectively responds to his needs and challenges.

Cook Your Start-up is a half-day training on how to create a successful business. The aim is to combine theory (by giving a complete overview of lean and customer development) with practice (by helping you creating a clear strategy to get your project to the next level). You will leave this workshop with a good understanding of the Lean philosophy, a complete business plan and your schedule of short-term actions to validate your ideas.