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ARTICLES BY “David Johnson”
A storm in an (oat milk) teacup?
Plant-based milk company Oatly has seen a backlash from activists and consumers over claims it is contributing to deforestation, after it sold a 10% stake for $200M to a consortium including private equity firm Blackstone in July. Blackstone holds investments in Brazilian infrastructure firm Hidrovias, which has been linked to deforestation in the Amazon rainforest.
Decoding by " Katie Chan
14.09.2020
The Amazon fires are back and worse than ever, and it’s not just climate change to blame
Last year, news of the Amazon fires dominated headlines for months. Roughly 310,000 acres of biodiverse forest land was destroyed across Brazil. The 20% increase in the total number of fires between 2018 and 2019 was record breaking, but depressingly, it seems that this season’s fires will be significantly worse. Not just because of the climate crisis cliff-edge we’re plunging off, but because of a number of other factors as well.
Decoding by " Pieter van Midwoud
11.09.2020
How did Gymshark become the UK’s latest unicorn startup?
Sports clothing company Gymshark has become the latest British startup to reach coveted unicorn status, with valuation in excess of $1B. So how did a Birmingham-born startup with no prior investment strike solid gold?
News by " Simon Lovick
11.09.2020
Freemium: Lessons from Hollywood Boulevard
When it comes to defining a pricing strategy, a guestimate is not an option, in this piece, Caroline Franczia uses examples from Pretty Woman to analyse a particularly dangerous approach: a freemium business model.
Tools by " Caroline Franczia
10.09.2020
The age of the pivot: can entrepreneurs and governments carve and inform the new economy?
Improvise. Adapt. Overcome. When it comes to startups and their founders, these three words can often make the difference between resounding successes, and failed attempts.
News by " Maddyness, with HSBC Private Banking
10.09.2020
Recognising design-led and human-centred innovation
There's nothing more powerful than a face-to-face meeting to gain inspiration and free up creativity, drive change, learn best practice and build benchmarking opportunities. Johnson group creates innovative formats that fuel creative thinking, stimulate brain activity, strengthen engagement, all through the use of design thinking and storytelling.
Decoding by " Maddyness
10.09.2020
Why becoming an entrepreneur is the best thing for Millennials
There are a lot of things that define us Millennials, and yes, I am one too, so this might come as a little bit absurd. Still, we are indeed family-centric, are driven with high-expectations, confident, and ambitious towards the achievement of our personal goals.
Tools by " Amanda Jerelyn
09.09.2020
COVID-19: Interview with Stephan Radwitz, Founder and CEO of ModiHost
Like many industries, hospitality has faced unthinkable challenges during the COVID-19 pandemic, and will likely face continued struggles as doors reopen and people want to travel in a world with new concerns and protocols. Maddyness spoke with Stephan Radwitz, Founder and CEO of ModiHost, the AI-powered SaaS hospitality platform, set to bring hospitality to the next stage in its evolution.
Portfolio by " Stephan Radwitz
09.09.2020
How to properly match customers with vendors in a two-sided marketplace
Why do a lot of two-sided marketplaces suck? The answer is simple but the fix is not. Most two-sided marketplace platforms aren’t two-sided at all, they’re just glorified vendor directories. That’s a model that’s easy to stand up, and vendors are quick to join for the free advertising.
News by " Joe Procopio
08.09.2020
Cash rules everything around me - NOTWICS Connecting People September edition
This month sees the latest NOTWICS Connecting People showcase with 8 of the best startups from a variety of verticals presenting their business via video so you can experience them at your own convenience wherever you are.
Tools by " Maddyness
08.09.2020
"Mind the gap!" a portrait of Prefcap
In the ever-growing investment landscape, funds are multiplying and diversifying, and for startups there is more to raising investment than the money and the media moment. With #QVCS Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today we interview Emma Barrat, Partner at Prefcap.
Portfolio by " Emma Barrat
07.09.2020
Edtech investment accelerated by COVID-19
A new report by London & Partners and Dealroom highlights London as top European city for Edtech as coronavirus accelerates online learning and development with London’s Edtech ecosystem having an estimated value of $3.4B. Best in Class: Global Trends in Edtech from a London Perspective explores Edtech VC-led investment trends since 2014, comparing countries and cities in terms of deal value and deal count, and considers the impact of coronavirus on the accelerated adoption of Edtech and the growth of the sector. 
Portfolio by " Maddyness
07.09.2020
Amazon launches smart health and wellness wristband tracker
Amazon will enter the digital health sector with a wellness device called Halo, a smart wristband that uses artificial intelligence to track a variety of personal health measurements such as sleep activity, physical exercise and mood. Additionally, the wristband is capable of monitoring body fat percentage through 3D scans, as well as the emotional state of its owner through voice-tone detection technology.
Decoding by " Katie Chan
07.09.2020
What if healthcare wasn't a lottery, but about getting help when and where you need it?
Visionable is the first video collaboration platform designed for healthcare team’s adept at handling the differing advanced clinical needs of the healthcare profession. Visionable was founded by Alan Lowe and Lord Victor Adebowale, CBE in 2015.
Decoding by " Cleo McGee
07.09.2020
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