Geoffrey Moore’s seminal 1991 book, Crossing the Chasm, has been a go-to source for technology entrepreneurs looking to take a product to the mass market. Moore argues technology products do not follow a gentle path from early adopters to the majority, but must cross a chasm between the two.
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Andrew Thelwell
05.04.2021
As we mark the one year anniversary of COVID-19’s dramatic trespass into our existence, many voices are calling for an accounting of the lessons learned. One of the most pivotal lessons we have learned was the disproportionate impact the deadly virus had on Black and ethnic minority communities.
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Patricia Hamzahee
05.04.2021
Netflix has utilised the University of Bristol’s DIMPACT tool to report that one hour of streaming on its platform uses close to 100 grams of CO2 equivalent, similar to driving a car a quarter of a mile. The system, which aggregates the processes involved in video content being provided to customers, gives the company an understanding of its supplier and customer-derived emissions.
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Fred Fullerton
05.04.2021
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
02.04.2021
‘Objective key results’, perhaps most famously adopted by Google, have a long history – harking back to Intel in 1968. Nowadays the startup world is divided. Should you, or should you not, implement them?
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Caroline Franczia
02.04.2021
After almost a year of working from home, many of us have become attached to the flexibility that remote work offers. With the vaccine promising us new hope and a road map outlining when life will return to some sort of normal, many companies have stepped up their plan for return to the office.
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Matt Ephgrave
02.04.2021
COVID-19 has put the social and academic lives of many UK students on hold. Some are taking advantage of the flexibility that comes with online studying, and taking their first steps in the startup world.
01.04.2021
As AI systems are increasingly being used by HR to identify candidates for a wide range of job vacancies, can businesses use these AI tools effectively without bias or discrimination?
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David Howell
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01.04.2021
Meatless Farm (or M*** F***, its provocative billboard pseudonym) makes mince, burgers and sausages that are meat-free but not taste-free. It’s one of the British brands at the forefront of plant-based innovation.
31.03.2021
Money is inextricably linked to our mental, emotional and physical health. In fact, the Office of National Statistics Opinions and Lifestyle survey has outlined that emotional wellbeing, unemployment and financial stability are the top three worries that affect people across the UK.
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Jeppe Rindom
31.03.2021
Maddyness spoke to Lynn Anderson Clark, cofounder and CEO of The Know, about sorting fact from fiction in the Instagram era and why younger people are flocking towards solutions journalism.
31.03.2021
Diversity is finally at the forefront of corporate decision-making, with discussions spanning from genuine inspirations to create a more inclusive society, to politically correct opportunism. Diversity is a defining value of Elaia: we don’t approach it as just a palette of skin colours or accents or religious beliefs, but first and foremost as a richness of opinions and thought processes necessary to challenge the status quo. As such, we try to build our team - within of course the respect of our mission and values -, with diversity as a core tenet.
30.03.2021
Windfalls are awesome, but they’re not a growth strategy. If a startup spends all its time chasing jackpots, it’ll just bleed its runway to death.
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Joe Procopio
30.03.2021
The house buying and selling process can be long, complicated and arduous. With much of the legalities still relying on physical paperwork, Barclays-backed Offr aims to digitise the entire process.
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Kirstie Pickering
30.03.2021
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