Dossier, study, report - craving to decipher today's economy and understand tomorrow's?
Our selection All the Decodings
THE + RECENT
From woods to wealth: How to turn foraging into a lucrative business
If you have a passion for rummaging around in the woods for health-boosting plants or fungi, it can be fantastic to discover you can actually make money from it. More people are incorporating natural medicines and supplements into their lives. Some are boosting immunity with echinacea while others are microdosing lion’s mane mushrooms for cognitive functioning.
Decoding by " Indiana Lee
06.01.2024
From woods to wealth: How to turn foraging into a lucrative business
What does the surge of cross-border payments in Asia hold for its SMEs
In Asia, the backbone of the business landscape (about 97%) comprises of a multitude of Small and Medium-sized Enterprises (SMEs), forming the vast portion of economic activity. A common characteristic shared by many of these SMEs is a keen interest in adopting more convenient and efficient payment solutions, as these enterprises often operate on leaner resources compared to their larger counterparts.
Decoding by " Alex Axelrod
28.12.2023
What does the surge of cross-border payments in Asia hold for its SMEs
How are the UK’s unicorns faring in 2023?
The UK remains the third biggest unicorn nest globally, after the US and China. So how are its new members and current crop navigating the current market?
Decoding by " Maddyness, with the British Embassy in Paris
In partnership with British Embassy in Paris
12.12.2023
How are the UK’s unicorns faring in 2023?
Greentech, agritech: 4 good reasons to grow your startup in Toulouse
Toulouse is one of the top two cities in France for startups, particularly in the aerospace, space, digital, and now greentech and agritech sectors.
Decoding by " Maddyness, with Invest in Toulouse
12.12.2023
Greentech, agritech: 4 good reasons to grow your startup in Toulouse
Formula-E and the race for EV innovation
Formula E is earning more than just the plaudits of its growing audience. For manufacturers, it’s becoming a real world test lab for EV innovation and adoption.
Decoding by " Simon Lovick
28.11.2023
Formula-E and the race for EV innovation
The fuel behind the AI revolution: Marks & Clerk's annual AI Report reveals unprecedented growth in AI patent applications
This year, AI has dominated headlines. Generative AI, such as deepfakes and ChatGPT, has caused excitement and controversy in equal measure as society wrestles with both its potential as well as the legal and ethical questions it raises. As a leader in the space, Marks & Clerk has been at the forefront of the European Patent Office’s (EPO’s) engagement with the patent profession as they try to bring some legal certainty and consistency to examining AI patent applications across this rapidly evolving landscape.
Decoding by " Maddyness, with Marks & Clerk
13.11.2023
The fuel behind the AI revolution: Marks & Clerk's annual AI Report reveals unprecedented growth in AI patent applications
One year on: has ChatGPT really changed the game?
Generative AI is all conquering; it's going to take all of our jobs; marketing will never be the same again. Ever since Open AI's breakthrough launch last November, it would seem that ChatGPT is still a dominant tech narrative. But approaching 12 months on from its watershed launch - what impact has it really had and, more importantly, is it really the future?
Decoding by " Nick Floyd
30.10.2023
One year on: has ChatGPT really changed the game?
A Virtual Tomorrow: are virtual events redefining connection and engagement in digital marketing?
A virtual event occurs online rather than in a physical location, which has been much more common following the Covid-19 pandemic. Seminars, presentations, festivals, competitions, contests, conferences, summits, award shows, product launches, demonstrations, training events and workshops can be held virtually, allowing a wider geographical audience to attend.
Decoding by " Rebecca Barnatt-Smith
19.10.2023
A Virtual Tomorrow: are virtual events redefining connection and engagement in digital marketing?
A Deep Dive into nature-based carbon removal solutions
Across oceans, peatlands, forests and ancient woodlands, our planet quietly sequesters carbon dioxide from the air. Until the eighteenth century, the carbon cycle balanced CO₂ levels in the atmosphere and supported life for over 11,700 years: a period that researchers have named the Holocene.
Decoding by " Emma Pegg
17.10.2023
A Deep Dive into nature-based carbon removal solutions
Silver bullet or smokescreen? A Deep Dive into artificial carbon sequestration
In Hengill, a volcanic ridge east of Reykjavik, a white steam cloud blurs the outline of a metal power plant. Its four units each contain two metal boxes that whir with fans. These are sucking in the air to trap carbon dioxide, using a sponge-like filter called solid sorbent that binds with the carbon. Once the sponge is saturated, the interior is heated to 100 degrees Celsius, then the carbon is squeezed out and injected deep into an underground basalt rock formation. Within two years, it turns to stone.
Decoding by " Emma Pegg
10.10.2023
Silver bullet or smokescreen? A Deep Dive into artificial carbon sequestration
A passion for entrepreneurship: An interview with Sutin Yang, Head of Scaleups at Virgin StartUp
At the tailend of a busy, if not especially warm, summer, Jamie Walker spoke to Sutin Yang, Head of Scaleups at Virgin StartUp, about the importance of investment readiness, supporting underrepresented founders, and finding founders with a passion for entrepreneurship.
Decoding by " Jamie Walker
05.10.2023
A passion for entrepreneurship: An interview with Sutin Yang, Head of Scaleups at Virgin StartUp
AI myth-busting: Shedding some (real) light on AI
From letters being signed by tech leaders to halt new AI training to people using ChatGPT to converse on dating apps, AI is certainly starting discussions. In fact, the UN has just lined up a bunch of AI-powered robots in Geneva to carry out “the world’s first human-robot press conference”.
Decoding by " Ed Dixon
22.09.2023
AI myth-busting: Shedding some (real) light on AI
Quanticore: Navigating the shifting tech realms
In an era defined by rapid technological advancements, a new term has emerged as a harbinger of the future - Quanticore. This fusion of "quantum" and "core" signifies the convergence of quantum computing, artificial intelligence, and other cutting-edge technologies. As we stand at the threshold of this new age, it's imperative to delve into the intricacies of Quanticore and understand how it is shaping the shifting tech realms.
Decoding by " Ivy Carter
25.08.2023
Quanticore: Navigating the shifting tech realms
Is a circular economy approach right for your business?
The circular economy is transforming how companies think about resources, waste and business models. It is based on the principles of eliminating waste, circulating products and materials and regenerating natural systems.
Decoding by " Dakota Murphey
23.08.2023
Is a circular economy approach right for your business?

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.