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When hiring... do you believe in nurture or nature?
In the Walt Disney motion picture Million Dollar Arm, based on a true story, two young Indians, Rinku Singh and Dinesh Patel are discovered by a sports agent named J.B Bernstein who wondered, while watching TV passively, what would happen if someone brought a cricket player into Major League Baseball?
Tools by " Caroline Franczia
09.07.2021
5 Digital marketing trends and innovations for 2021
When you’re in need of cooking assistance mid-process, you ask Alexa to help you out with measurement conversions. On the way to a brand-new restaurant downtown? You check out their Facebook reviews and Google ratings. If you’re bored on your commute to work, you’ll likely check out Instagram stories and posted videos, but sans the sound.
Tools by " Sophia Smith
07.07.2021
5 Digital marketing trends and innovations for 2021
How startups build a strong customer base
Let me ask you a quick hypothetical. If you could fire off an email to 1,000 people who might be interested in your product or service, how many of them would convert and buy?
Tools by " Joe Procopio
06.07.2021
How startups build a strong customer base
How embracing anywhere can help you future-proof your business today
The world has changed irrevocably in the past 18 months. To say we’ve all adjusted might be a stretch. There’s still a distinct sense of suspended animation - as if we’re all waiting for normality to return. But, there will be no return to normality, simply an adjustment of what normality means.
Tools by " Ben Graham
01.07.2021
10 strategies to maintain the benefits of a team working remotely
Top 10 most active games investors in Europe
From the cold shores of Iceland and Finland (Mainframe, Supercell) to the bustling Bazaar's of Istanbul (Peak Games), Europe is home to the present and future of global video games. It's no secret that Europe has led the charge on global Video Game (especially mobile) development.
Tools by " RLC Ventures
30.06.2021
Top 10 most active games investors in Europe
Take to the helm and set sail into your UK summer holiday
With self-catering accommodation in the UK selling out fast and tourist hotspots expected to be busy this summer, travellers can let their troubles float away by taking to the water and hiring a boat for an alternative peaceful way to holiday with Click&Boat.
Tools by " Maddyness UK
30.06.2021
Take to the helm and set sail into your UK summer holiday with Click&Boat
Your subscription product has customers, now what?
When my startup signed its first subscription customer, it was a good day. When my startup signed its 100th subscriber, it was a better day. But then I started thinking, now what?
Tools by " Joe Procopio
22.06.2021
Your subscription product has customers, now what?
From drawing unicorns to writing a neverending story with your clients
Building strong and lasting revenue should come from a strong foundation built with your customer, an investment that they make in your vision, and a common understanding shared at the highest executive level. You are committing to take your customers further than any of their traditional vendors. To do that, you must look further than the product, beyond the solution and harness the beauty of the story telling to craft a never ending story with your clients.
Tools by " Caroline Franczia
18.06.2021
Stop selling your technology! If you want to make money with tech, you need to start selling benefits, not features
Take a few minutes to think about what you’re selling. The tech behind your product is probably pretty slick. But you’re probably selling that technology, and that needs to change.
Tools by " Joe Procopio
15.06.2021
Stop selling your technology! If you want to make money with tech, you need to start selling benefits, not features
5 factors that prevent you from getting a business loan
If you've decided it's time to open up the business you've wanted since high school, there's probably just one thing stopping you, the money. Most people will tell you to stop worrying and apply for a loan. But you should know it's not that easy. The procedure of applying for a loan is complicated and unpredictable and often ends with your request getting denied.
Tools by " Kelly Richards
11.06.2021
5 factors that prevent you from getting a business loan
Actionable tips for startups from January Barnes, founder of ParlayMe
In my line of work, as a Tech Journalist and Media expert, I come into contact with first time founders and CEO’s on a daily basis. One of the common reigning challenges many face is when and how to launch, scale and exit. Unless of course you’re building a legacy and therefore an exit is not on the roadmap. But most importantly something most first time and even seasoned CEO’s struggle to perfect is the art of delegation. Especially when starting out.
Tools by " January Barnes
09.06.2021
Actionable tips for startups from January Barnes, founder of ParlayMe
The customer is NOT always right
Before we get into this, I’m going to first clarify that you should do everything in your power to satisfy every single one of your customers. It’s hard to argue against making customers happy, but I’m going to do it anyway, because living by the rule that the customer is always right is a dangerous game when you’re trying to innovate.
Tools by " Joe Procopio
08.06.2021
The customer Is NOT always right
The truth about product market fit is out there
A founder has a great idea, a startup develops a great product, but how do you know if there is an actual market for it? How do you know that you have a disruptive product or service that can also generate revenue simultaneously?
Tools by " Caroline Franczia
04.06.2021
The truth about Product Market Fit is out there
Everything you need to know about the connections between SEO and backlinks
What’s in common between backlinks and SEO? To start with, backlink building is one of two major parts of search engine optimisation: on-site SEO (managing keywords and their density, placing internal links, doing dozens of other tasks under direct control) and external SEO (it’s under indirect influence which is still manageable, but sees your website as part of the Internet community).
Tools by " Frank Hamilton
03.06.2021
Everything you need to know about the connections between SEO and backlinks

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.