Looking for tools and advice to power your entrepreneurial adventure?
Our selection All the Tools
THE + RECENT
10 apps to boost your startup income
Look, even small business owners have a lot to do. There are regular working hours in the office, working hours at home, networking events, conferences, and meetings to attend. Here are the best apps that will help you get the maximum out of your busy days.
Tools by " Thomas Glare
04.03.2021
10 apps to boost your startup income
How to tackle the top three challenges facing finance departments
Putting the finance team of any business at the centre of its strategy could help it become more resilient in tough times. Grace Child, senior product marketer at business software and services company Advanced, explains why.
Tools by " Grace Child
03.03.2021
How to tackle the top three challenges facing finance departments
How to build a marketplace startup that scales
Marketplace rules have changed dramatically, and they’ll continue to change quickly. Make no mistake, running a business that monetises someone else’s output will always be a slippery slope.
Tools by " Joe Procopio
02.03.2021
What you need to know about How To Avoid A Climate Disaster
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This Monday, we look how the ambitious ideas in Bill Gates' new book How To Avoid A Climate Disaster have been received.
Tools by " Maddyness
01.03.2021
What you need to know about How To Avoid A Climate Disaster
Crowdfunding now: two green ventures and a way to get half-time drinks in seconds
Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
Tools by " Maddyness
27.02.2021
Crowdfunding now: two green ventures and a way to get half-time drinks in seconds
5 tips to get coverage for your startup (without using a PR agency)
Anyone who launches a business naturally wants others to know about it. No one wants their company to be the best kept secret or it’ll never grow to its full potential. This challenge is something I see every day, with new innovations and solutions being unveiled as often as the moon.
Tools by " Nick Braund
25.02.2021
5 tips to get coverage for your startup (without using a PR agency)
Why startups shouldn’t bet big on trends like videoconferencing
Don’t be fooled by catalysts masquerading as permanent economic shifts. I want to talk to you big-thinkers and you trend-chasers for this post. Because I’m one of you, and I want you to avoid the mistakes I’ve made and I keep seeing others make. Tread lightly around those market bubbles.
Tools by " Joe Procopio
23.02.2021
Why startups shouldn’t bet big on trends like videoconferencing
What you need to know about the Bitcoin price spike
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This Monday, we look into news surrounding bitcoin – which recently hit the $50,000 per coin European trading landmark.
Tools by " Maddyness
22.02.2021
What you need to know about the Bitcoin price spike
Crowdfunding now: three pioneering delivery services
Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
Tools by " Maddyness
20.02.2021
Crowdfunding now: three pioneering delivery services
6 of the most crucial marketing trends your company needs in 2021
2020 was a chaotic year. The global pandemic changed the way we live our lives: how we socialise, use services, predict marketing trends, and attract customers to our business. However, while there’s been unprecedented upheaval, we’ve still seen some developments in the world of marketing trends COVID-19 has not touched that could make a massive difference to your business in 2021. The landscape of marketing trends is constantly evolving, with what worked one year suddenly becoming a waste of time the next. Why are marketing trends important? Because they are the most effective way of reaching potential customers. We’re going to look at some of the most likely success stories of 2021, letting you know which marketing trends you should start investigating right now.
Tools by " Ellen Royce
19.02.2021
6 of the most crucial marketing trends your company needs in 2021
Transition from project to product management: Key skills you should have for success
No one becomes a product manager overnight, not even a project manager. Transitioning from a project- to a product-focused career is a process that is necessary for one to keep up with rapidly changing consumers and markets. Most project managers switch to product management because they want to be in a more strategic role and have a more significant impact on their company. Also, they may feel that bringing products into the market can be exciting and fun. Good news is, it is not a complete change altogether.
Tools by " Frank Hamilton
18.02.2021
Here’s what investors want to see in your startup’s product
The world was not ready for the iPhone in 1993 when Apple launched it’s ill-fated Newton. I have a huge amount of empathy for the founder who is too early, too narrow, or too buggy. One of my startup war stories is about the company three of us founded that was YouTube a couple years before YouTube. We had the tech and a product and revenue, but we couldn’t get the funding. It was our own fault, because we were too green to position and pitch it properly.
Tools by " Joe Procopio
16.02.2021
Here’s what investors want to see in your startup’s product
Bumble goes public – here's what you need to know
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This week, we look at Bumble's knockout IPO.
Tools by " Maddyness
15.02.2021
Bumble goes public – here's what you need to know
Finally, a middle-screen webcam and somewhere to organise events that isn't Facebook
Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
Tools by " Maddyness
13.02.2021
Finally, a middle-screen webcam and somewhere to organise events that isn't Facebook

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.