When it comes to defining a pricing strategy, a guestimate is not an option, in this piece, Caroline Franczia uses examples from Pretty Woman to analyse a particularly dangerous approach: a freemium business model.
Tools by
"
Caroline Franczia
10.09.2020
3D-printing ExpHand Prosthetics was founded by Kate Walker after she realised her dissertation project could change the lives of millions of children in the UK and beyond. Maddyness shares insight on this brilliant initiative.
Decoding by
"
Audrey Langevin
10.09.2020
Improvise. Adapt. Overcome. When it comes to startups and their founders, these three words can often make the difference between resounding successes, and failed attempts.
10.09.2020
There's nothing more powerful than a face-to-face meeting to gain inspiration and free up creativity, drive change, learn best practice and build benchmarking opportunities. Johnson group creates innovative formats that fuel creative thinking, stimulate brain activity, strengthen engagement, all through the use of design thinking and storytelling.
10.09.2020
Victor Snyder spoke with Neil Patel - the "Digital Marketing Superstar" - about what it means to lead an agency in tandem with a software firm, his brand decisions and everything else to do with digital marketing opportunities.
News by
"
Victor Syder
09.09.2020
There are a lot of things that define us Millennials, and yes, I am one too, so this might come as a little bit absurd. Still, we are indeed family-centric, are driven with high-expectations, confident, and ambitious towards the achievement of our personal goals.
Tools by
"
Amanda Jerelyn
09.09.2020
Like many industries, hospitality has faced unthinkable challenges during the COVID-19 pandemic, and will likely face continued struggles as doors reopen and people want to travel in a world with new concerns and protocols. Maddyness spoke with Stephan Radwitz, Founder and CEO of ModiHost, the AI-powered SaaS hospitality platform, set to bring hospitality to the next stage in its evolution.
Portfolio by
"
Stephan Radwitz
09.09.2020
During London Tech Week, new data by Tech Nation for the Government’s Digital Economy Council reveals that the number of vacancies advertised in the digital tech sector has increased by 36% in the last two months (7th June - 9th August 2020), as tech companies grow in confidence after the challenges of lockdown.
08.09.2020
Why do a lot of two-sided marketplaces suck? The answer is simple but the fix is not. Most two-sided marketplace platforms aren’t two-sided at all, they’re just glorified vendor directories. That’s a model that’s easy to stand up, and vendors are quick to join for the free advertising.
News by
"
Joe Procopio
08.09.2020
Founded in 2012 in London, uMotif's robust and scalable cloud-based platform is trusted by the world’s leading pharmaceutical and biotech companies to capture clinical research data.
08.09.2020
This month sees the latest NOTWICS Connecting People showcase with 8 of the best startups from a variety of verticals presenting their business via video so you can experience them at your own convenience wherever you are.
08.09.2020
As the language learning market is estimated to be valued up to £21.4B by 2025, we compiled a list of some of the most innovative UK-based language tech companies highlighting the latest tools and services helping people to learn a new language.
Portfolio by
"
Audrey Langevin
08.09.2020
In the ever-growing investment landscape, funds are multiplying and diversifying, and for startups there is more to raising investment than the money and the media moment. With #QVCS Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today we interview Emma Barrat, Partner at Prefcap.
Portfolio by
"
Emma Barrat
07.09.2020
Moteefe, the e-Commerce platform providing infrastructure, customisation and global fulfilment for retailers of all sizes, has received $11M (£8.3M) from new investor BGF, who led the round with existing investors Gresham House Ventures and Force Over Mass Capital.
07.09.2020
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
Submit information
Want to send us some news? An opinion or an idea? Anonymously or not, we'd love to hear from you
