One way in which brands have overcome and utilised the lockdown restrictions is with Augmented Reality (AR) campaigns, providing consumers with innovative, engaging experiences, and involving them in their narrative in a way that was not previously possible. David Ripert CEO of Poplar, a leading 3D and AR creative platform, as well as President of the AR & VR Association, has created a list of his top ten AR campaigns in response to COVID-19.
21.07.2020
The environmental impact of e-commerce is facing renewed scrutiny with the proportion of shopping done online rocketing during COVID-19-imposed lockdowns.
13.07.2020
Insurtech UK, the trade body for UK startups in the fast-growing field of insurance-related technology, and Seedrs, the UK’s leading online investment platform, have announced a new partnership to connect emerging insurtechs with investors who are keen to see disruption in a ‘traditional market’.
13.07.2020
The medtech company is providing virtual wards, built around the use of connected medical wearables in the home, to allow NGH clinicians to remotely monitor the vital signs of recovering COVID-19 patients and those living with chronic illness.
09.07.2020
For generations, the way people deal with death has been the same. The funeral industry hasn’t changed in over 150 years but people's wishes and needs have evolved. The current process is cold, complex and incredibly stressful, and usually involves an expensive trip to a local solicitor and funeral home.
08.07.2020
Provenance, the leading transparency platform for brands, has been awarded the prestigious “Blockchains for Social Good” prize from the European Commission to continue their work enabling supply chain and impact information to be communicated and digitally authenticated through their pioneering software.
07.07.2020
French President Emmanuel Macron has pledged €15B in new funding to boost the country’s green economy. The announcement on 29 June came a day after the Greens experienced strong success in local elections, taking control of major cities including Bordeaux, Lyon and Strasbourg. Macron said he would speed up environmentally friendly policymaking and was open to calling a referendum next year on revising the constitution to include climate targets.
06.07.2020
This week sees the launch of NOTWICS Connecting People, a new video platform that will showcase interesting founders and businesses that are growing in these challenging environments. The founders will present their business via video so you can experience them at your own convenience wherever you are.
03.07.2020
With such an uncertain outlook, how can individuals and businesses prepare for the range of possible outcomes that could play out as we navigate through the crisis and enter into a post-pandemic era? Rohit Talwar, Futurist, Strategist and CEO of Fast Future shares his four scenarios.
02.07.2020
In 2019, about 200 new tech startups were created in Sheffield which makes it an attractive hub for any founders located in the Yorkshire region. Maddyness selected some of the tech startups to watch in Sheffield.
30.06.2020
Unilever's revised climate goals are the most ambitious of any consumer goods firms in relation to emissions reduction and include plans to put labels on each of its 70,000 products detailing how much greenhouse gas was emitted during their manufacture and shipping.
29.06.2020
Every week, Maddyness brings you MaddyCrowd revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
27.06.2020
IKEA and its research and design lab SPACE10 have launched a new online platform called "Everyday Experiments". With so much change happening around us, this latest project aims to challenge conventions and inspire action. But how can tomorrow’s technologies redefine the way we live at home?
24.06.2020
Based in London, Crikle launches its new sales consultation and conversion platform to rival Zoom, Join.me, and Teams, with a slicker UI delivered by a secure browser-based application.
23.06.2020