Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
What if we truly dared to embrace AI?
Everyone talks about it, few use it well. As long as we confuse artificial intelligence with magical automation, Europe will remain a follower. It’s time to move from storytelling to action—sector by sector, use case by use case.
Opinion by " Emilie Pierre-Desmonde
18.07.2025
International Paris Air show : tackling the technological war with european entrepreneurs
Europe is at a strategic crossroads, where security is no longer confined to terrestrial borders but extends into orbit. Facing hybrid threats and the acceleration of global technological competition, the European Union must urgently strengthen its industrial autonomy and support entrepreneurial innovation to defend its sovereignty. An op-ed by Yvan-Michel Ehkirch, Managing Partner at Karista.
Opinion by " Yvan-Michel Ehkirch, Managing Partner chez Karista
16.06.2025
Yvan-Michel Ehkirch, Managing Partner chez Karista
The rise of social ventures
“In the UK, social ventures are fast evolving from social enterprises, previously a ‘catch all’ term for organisations committed to resolving social, health, education or environmental challenges.
Opinion by " Ira Guha
10.06.2025
Asan cup, the reusable menstrual cup averting the waste of 2,500 tampons
Every company was going to be a fintech company – how’s that going?
Back in 2019, when Angela Strange of Andreessen Horowitz predicted that “every company will be a fintech company,” it was forecasted that nearly every company would soon derive a significant portion of its revenue from financial services.
Opinion by " Andy Ellis
04.06.2025
Spain, the new frontier of European venture capital?
Spain is becoming a hotspot for European investors, with VC funds opening offices in Madrid and Barcelona. But behind the promise lies a fragmented ecosystem with cultural nuances that require thoughtful adaptation. This op-ed was written by Anna Casal, Leïla Messouak, Nuria Rivaya and Laure Schlagdenhauffen from the Maïa & Mercure collective.
Opinion by " Anna Casal, Leïla Messouak, Nuria Rivaya and Laure Schlagdenhauffen
27.05.2025
espagne vc
How Shahab Sayardoust changed my perspective on Leadership Coaching
I've always considered myself self-sufficient when it comes to pressure from shareholders and teams alike at work. Having experienced family fall-outs, living on streets, going to prison, bad reputation, loneliness in its truest sense, I couldn’t see anything worse than that. As such I never thought I'd need a "shrink" to tell me how to not get pissed at a bunch of Gen-x hires unnecessarily complaining about a dysfunctioning coffee machine at the office. Then I met Shahab Sayardoust, his bald head, Patagonia jacket, in a small office located in Stockholm and my perspective completely changed.
Opinion by " Noa Khamallah
07.05.2025
European financial markets must work better for defence startups
European Union finance ministers met recently to discuss a joint inter-governmental defence fund. The fund will be used by the bloc to purchase its own defence equipment – equipment made available to the E.U.’s member-states in return for a fee.
Opinion by " Jean-François Morizur
07.05.2025
University spinout growth gaining traction outside traditional ‘golden triangle’ stronghold
How science organisations and startups can create value through strategic partnerships
By embracing strategic collaborations, science organisations and startups can unlock significant opportunities for innovation and mutual benefit.
Opinion by " Svetlana Stotskaya
24.04.2025
Getting over the fear of AI
At this point, about 27 months since the launch of ChatGPT, it is hard to believe that there are still fear mongerers among us. (Say that ten times fast!) The Fear bubble was the first to burst.
Opinion by " Curt Doty
23.04.2025
Web3 women cringe as male counterparts cheer Trump
Lately, crypto has reinforced its bad name by chasing economic curves. The money is the matter, pushing to the side politics and values. Web3 was founded on a philosophy that criticises those billionaires who would use their money to fund governments and silence opponents. Today, it celebrates when a Plutocrat world leader greases the crypto income wheels.
Opinion by " Veronica Zora Kirin
18.04.2025
Why AI is essential (and exciting!) for the insurance industry's future
For years, the same old discussions about AI have bounced between overblown optimism and outright fear. In insurance, though, I’m delighted to say that the focus is now on something more practical: how AI can deliver real value for businesses and their customers. Insurers, historically risk-averse and slow-moving, are waking up to the reality that AI is not just an efficiency tool, it’s a strategic necessity.
Opinion by " Roi Amir
16.04.2025
Why AI is essential (and exciting!) for the insurance industry's future
Sustainable Startups that make it and why?
If you’re a startup founder in the UK, you probably over-index in hard work, determination and resilience. Data from Statista shows that over 90% of startups in the UK fail in their first year. And only 39% of startups launched between 2019 and 2022 are still in business.
Opinion by " Paul Finch
15.04.2025
AI is upending SaaS pricing – for real this time
For two decades, SaaS pricing followed a familiar playbook: start with tiered plans, charge per user or usage, and aim for an 80% gross margin. In the third decade of SaaS, the tidal wave of AI is crashing down on that paradigm.
Opinion by " Ingrid Bonde Åkerlind
14.04.2025
The Yin and Yang of founder success: The Mundane and The Marvellous
What if the secret to building a $100M SaaS company wasn’t just about self belief and innovation, but about mastering the mundane?
Opinion by " Stephen Millard
10.04.2025
The Yin and Yang of founder success: The Mundane and The Marvellous

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