Maddyness opens its columns to gather advice and testimonials from the people leading the new economy. Learning from others, that's the ambition of this 'Opinion' section
Our selection All the Opinions
THE + RECENT
The changing customer expectation: are businesses leaving themselves exposed to poison arrows?
We’re over a year on since the lockdown came into force and we’re now, again, in the process of unlocking the nation for more of the normality we used to know. But there’s a lot we should have learnt about operational tactics throughout this whirlwind 14-month period.
Opinion by " Alex Payne
08.06.2021
The changing customer expectation: are businesses leaving themselves exposed to poison arrows?
7 ways to use recruitment automation in your hiring processes
The world of automation has completely revolutionised every single industry we know, and that includes the world of hiring and recruitment. In the past, recruitment has stood out as a part of the business model that is time consuming and often outsourced to other companies because of its all-consuming nature.
Opinion by " Elizabeth Hines
07.06.2021
7 ways to use recruitment automation in your hiring processes
How corporations become carbon neutral
Last year, Jeff Bezos pledged that Amazon would be carbon neutral by 2040, while Starbucks aims to be resource positive by 2030 through the 50 percent reduction in carbon emissions, landfill waste, and water withdrawal.
Opinion by " Sinai
03.06.2021
How corporations become carbon neutral
4 common mistakes tech for good startups make
In the last year - as the world around us changed - a growing number of startups have been pitching themselves as offering “tech for good”. This means they provide a product or service that exists to fix a particular issue for the good of society: be it environmental, economic or humanitarian.
Opinion by " Jason Ash
03.06.2021
4 common mistakes techforgood startups make
It’s time to shelve gut feel when it comes to marketing decisions
Through 27 years of experience working in hospitality, I saw marketing decisions being made – often at very high level and involving thousands of pounds – that were based on a gut feeling or presumption.
Opinion by " Victoria Searl
01.06.2021
It’s time to shelve gut feel when it comes to marketing decisions
Five consumer tech trends taking over in 2021
As venture capitalists, we are afforded insights into the challenges, opportunities, and new markets that today’s founders are tackling at the earliest possible opportunity. This gives VCs an unprecedented opportunity to witness innovative, market-defining technologies at their genesis.
Opinion by " Lea Bajc
27.05.2021
Explaining the unexplainable: What’s the deal with deeptech?
Do you understand what deeptech is? After finding that few people understood his industry, Ofri Ben Porat, cofounder of Edgify, decided to write a children’s ebook about it. Here, he explains his choice in approach.
Opinion by " Ofri Ben Porat
25.05.2021
Explaining the unexplainable: What’s the deal with deeptech?
You don’t need investment to start a successful company
A lot of advisor-type people will tell an entrepreneur that their startup is either investable or it isn’t, with no middle ground. Experience has taught me that there is always middle ground when it comes to seeking investment.
Opinion by " Joe Procopio
25.05.2021
You Don’t Need Investment to Start a Successful Company
“I’ve never felt this awake": Caroline Franczia on Thelma, Louise and inclusion
Caroline Franczia is a regular columnist for Maddyness, she usually provides entrepreneurial advice mixed with Pop culture. Supported by the incredible Thelma and Louise here she opens up about her experiences of being a woman in the tech industry, working for American corporations and scaleups.
Opinion by " Caroline Franczia
21.05.2021
“I’ve never felt this awake
5 things I wish I’d been told before building a femtech company
Building a femtech company is a unique experience. Unlike other startup sectors, many femtech products are still considered ‘taboo’. But it’s a space that’s growing fast; ripe for innovation and investment.
Opinion by " Tess Cosad
20.05.2021
5 things I wish I’d been told before building a femtech company
Positive impact of omnichannel cloud contact centres amplified by pandemic
COVID-19 has accelerated the transition from legacy systems to cloud infrastructure. The omnichannel method – whereby companies are accessible to customers via communications tools including WhatsApp, Twitter and online chatbots – can streamline queries, boost customer satisfaction and simplify business processes.
Opinion by " Maddyness, with Odigo
20.05.2021
Positive impact of omnichannel cloud contact centres amplified by pandemic
Is 2021 the year of D2C healthcare?
Direct-to-consumer – commonly known as D2C – has gained significant momentum in health and as a fast-growing industry, presents huge business opportunities in 2021.
Opinion by " Tim Bogdan, Dr Sven Jungmann & Felix Staeritz
13.05.2021
Is 2021 the year of D2C healthcare?
The loneliness of the long-distance runner
Starting a company is a lot like running a marathon. You can go through preparations with a trainer and get all the tips from the people who have done it before, but when it comes down to it, it’s just you and the long road ahead. It’s up to you to decide when to start sprinting so that you don’t end up depleting your energy and jeopardising your chances of crossing the finish line.
Opinion by " Michael Niddam
12.05.2021
Venture Building and the loneliness of the long-distance runner
Thinking outside the box to find the right developer
How to find the right developer for your business model? nexten.io, the IT and tech matching platform provides startups with some answers.
Opinion by " Eric Busch
12.05.2021

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