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Cool Runnings: corporate objectives for 2021
They lived on an island with an average temperature of 30°C. They had no training gear, no experience, and no coach. Yet, they set an impossible goal: join the 1988 Winter Olympics in Calgary. Whether you’re inspired by the actual story or the movie, Cool Runnings will help you set the tone for 2021.
Tools by " Caroline Franczia
11.02.2021
What you need to know about Clubhouse
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This Monday, we look at Clubhouse, the surrounding hype, and what's in store for its future.
Tools by " Maddyness
08.02.2021
Five finance objectives every startup must prioritise in 2021
It’s typical for startups to create their finance processes on the fly. You likely have no CFO or Head of Finance, and building a customer base feels more important than having sound internal policies.
Tools by " Guy Solomon
08.02.2021
Innovative mobile channels reinvent customer and business interactions
A customer wants to talk with brands like they do with their peers. The stakes of getting this wrong are high for companies, as it becomes trickier to retain increasingly demanding users.
Tools by " Maddyness, with smsmode
29.01.2021
4 reasons why an early-stage B2C startup needs a community
While building a community of dedicated customers around a brand has long been considered an important marketing trajectory for a mature company, nowadays, more startups have started to incorporate it into their marketing strategy.
Tools by " Svetlana Stotskaya
27.01.2021
There are no stupid questions in startup
It’s frustrating to me that a lot of potential entrepreneurs never get started because they think there’s too much science or too many secrets involved in starting a business.
Tools by " Joe Procopio
26.01.2021
Does media coverage help funding for startups?
We’re running a webinar on 10th February for anyone interested in communications trends across the startup sector. Maddyness UK Editor David Johnson will offer insights on how startups and journalists can best work together.
Tools by " Maddyness
26.01.2021
How to create the perfect home office space during lockdown
Lockdown has left many of us working from home. We don’t know when, or even if, we’ll be returning to the office. Some of us will never return.
Tools by " Dani Brown
LISTEN TO THE ARTICLE
22.01.2021
How startups plan for billion-dollar success
Don’t fall for the lure of the billion-dollar IPO. If you are, like me, watching all these jaw-dropping entrances into the public markets and looking for common denominators that you can apply to building your own company, there aren’t any.
Tools by " Joe Procopio
19.01.2021
5 effective B2B link building tactics you should try today
Like everything else, B2B link building requires lots of effort and dedication to achieve the results you want. It is never easy as you can’t get much results from your hard work if you don’t have the right tactics in your B2B marketing strategy.
Tools by " Maddyness
15.01.2021
5 reasons to put PR strategy at the top of your to-do list
2021 is already bringing unwanted challenges for entrepreneurs, but it’s also creating opportunities to refresh business priorities. Alison Jackson-Carter, founder, Enlighten PR, explains why spending time dusting off your PR strategy could give you the competitive edge your brand needs to thrive this year.
Tools by " Alison Jackson-Carter
14.01.2021
New startups launching after COVID
Marketplace startups are turning content into revenue
Publishing is dead, right? Well, it’s not so much dead as transformed. During what’s been a two-decades-long decline of traditional media, the medium itself has changed dramatically, but there’s never been more content making more money for more companies than right now. Just not in the way you’d expect.
Tools by " Joe Procopio
12.01.2021
The best entrepreneur-recommended tech tools for business
In recent times, technology has become an integral part of everyday life. Many people have adopted technology intending to make lives easier and better. Similarly, businesses have not been left behind in technological transformations. Many entrepreneurs adopt new technological tools to remain relevant in the market and to be in line with the changing trends in business.
Tools by " Paul Bates
08.01.2021
How to lead with empathy: 7 tips from Bumble's Chief Operating Officer
Jessica Li spoke with Sarah Jones Simmer, Chief Operating Officer at Bumble. Sarah was formerly Chief of Staff at Bumble, VP and Head of Business Development and Partnerships at PHLUR, and director at Global Philanthropy Group. Sarah shared her advice for collaboration, leadership, and organisation.
Tools by " Jessica Li
06.01.2021

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